Story In A Bottle Podcast

A natural entrepreneur is someone who, despite his best effort, can only excel in business when he works for himself. However, when he can also focus that drive with the clear vision to see opportunity where others do not, he’s passed litmus test as a true innovator. Tony Mugavero is just that. As co-founder and CEO of Virtual Reality platform Littlstar, Tony and his team come up with innovative ways to bring virtual reality to the masses; from 360-degree, journalistic videos to immersive, branded content, across myriad devices, they are leading the charge in this seemingly nascent industry. Over Victoria Prima Pilsners provided by ABC Beer Co., Tony talks about not only his path leading to this industry - by way of small businesses since he was a kid growing up in Dallas to his experience creating a music streaming service in the mid-2000s - but also the growth of virtual reality since its inception. Though it’s one of the hottest, up-and-coming trends in the tech world today, which is just now getting to some of the peak experiences at consumer level, he reminds us that VR has been around for decades and gives insight about how we can expect the best experiences ahead of us.

What You’ll Learn:

- How to not only make it, but pioneer an industry where you have little to no experience

- Behind the scenes in virtual reality content distribution

- The challenges in trying to work with Lucas Films and Star Wars

Direct download: SIAB_TMugavero_v3.mp3
Category:general -- posted at: 12:28am EDT

One of the most valuable characteristics an entrepreneur can possess is having a well-rounded background of roles and perspectives over the course of his or her career - establishing a baseline of context and experiences to better serve in business pursuits. It’s a quality that is not lost on Jenna Matecki, founder of Matecki & Co. When considering her path, on the surface, it seems obvious that she is driven by the pursuit of her passions, sharing equal time between politics and art while layering in tech and startup experiences, as well. Over negronis, we learned what’s truly at the heart of her drive: her natural tendency to uncover the most interesting aspects that define the story, and, while the subject matter may change, it’s this role as a modern historian which remains constant. That is especially apparent today, as founder of Matecki & Co., where she sits poised at the intersection of brand, PR, and marketing - helping companies large and small define the elements of their DNA and, ultimately, their story. And as a personal project - leads her to uncovering the stories of others, which she showcases on her podcast ‘Notes On Doing’ (which may or may not have a familiar guest this week).

What You’ll Learn:

- As a company - the value of expressing what is special and unique about what you do.
How to put an interesting lens on what otherwise might be considered banal
- Why straying away from societal norms can be important to your or your company’s success

Direct download: SIAB_JMatecki_v4.mp3
Category:general -- posted at: 2:51am EDT

As technology continues to evolve and consumer habits shift so do trends in content creation in order to reach people in myriad ways. And while there is no end in sight, Will Mayo, founder of Spoken Layer is doubling down on sound. Growing up with dyslexia and overcoming the challenges that came along with it as a student, Will has not only appreciated this medium, but thrived because of it - benefitting from having his textbooks audio-translated. Moreover, in having a musical inclination and passion for choral singing, this interest was only further substantiated. Over ginger beers he explains how the culmination of these things plus his academic career in engineering lead to the first iteration of Spoken Layer - with a goal of being a music collaboration tool. However, like any great founder, he was able to listen to the needs of his audience and, while learning how to operate at various life stages of his company, he was also able to pivot (twice) in order to finally realize the true problem audio was able to solve. Today, as the company has grown to fit into the more compartmentalized consumption habits of the population - as an audio-transcription of some of the most popular content on the internet - Will too is figuring out how this fits into his day-to-day as a founder and thought leader in the space.

What You’ll Learn:

- How to transform a space to adhere to meditation, work, and life

- The benefit of test and learn approaches to product development

- The importance of managing your expectation of employees based on your company’s life stage

Direct download: SIAB_WMayo_v3.mp3
Category:general -- posted at: 12:54am EDT

Gillian Morris, founder of travel app Hitlist, has a story that is unsurprisingly filled with travel; from family trips to Canada as a kid, a stint living in a bell tower in Paris, and journalist gig in Turkey, she’s certainly appreciated many points of view across the globe. That’s how she became the unordained travel agent of her immediate friends and family, and despite her initial tech ineptitudes, was uniquely poised to bring these types of opportunities to the market. Over ginger beer and vodkas, we get a behind the scenes peek at the milestone moments that have lead her to where she is today; with a resume that includes a Harvard degree, international journalism experience with CNN, and even parakeet wholesaling (yes, that’s right). Gillian explains how the single driving motivator has always been to set her sights on a new place and see what happens and how she’s able to continue to achieve that today, even with a founder’s schedule keeping her mostly grounded.

What You’ll Learn:

  • The myriad trials-and-errors of fundraising
  • How it’s possible to turn your passion into a business
  • The benefit of changing your perspective - and the impact it can have on your career
Direct download: SIAB_GMorris_v3.mp3
Category:general -- posted at: 8:25pm EDT

A strong investment thesis can help VCs sift through the plethora of companies that come their way. With Primary Ventures, Brad Svrluga’s second venture firm, he’s focused on companies that are solving real problems with SAAS products for both businesses and the general public. Over Mezcal, Brad talks about his path to venture after shortly considering a career in chemistry, his quick shot up and even faster fall down in the venture world of the dot-com boom, and what it takes to get in front of him and his partner to pitch your startup.

What You’ll Learn:

  • The challenges in building product and distinguishing between what the market thinks they want vs. what the market needs
  • Why investing in a great idea and an authentic founder without a clear business plan is okay
  • How the way startups approach funding is can be an example of how they run their companies
Direct download: SIAB_BSvrluga_v3.mp3
Category:general -- posted at: 8:30am EDT

Caitlin Strandberg has a resume that spans many industries and roles -- from studying history in undergrad and a MBA from Harvard post-grad, to a stint in content creation and publishing in the music world, to hands-on founder apprenticeship at noteworthy startup, Behance — she’s appreciated many perspectives. However, over Arnold Salazars (an homage to her hometown in Florida that she shares with pro golfer Arnold Palmer) she explains that her drive is that of the eternal student - that once she overcomes a steep learning curve of one industry, she’s searching onward to the next. That path has served her well, and especially today, as a “student" of Venture at Firstmark Capital, where she brings her unique background to the table while she embarks on the path to becoming the next best investor.

What You’ll Learn:

- The value of having a great mentor

- How sometimes making a career out of your passion may not be the best move

- The benefit of being a “student” in your career - and how to approach new opportunities

Direct download: SIAB_CStrandberg_v3.mp3
Category:general -- posted at: 12:40am EDT

In the high risk world of venture capital, investors need to not only be savvy, but also innovative. Charlie O’Donnell stands out in the crowd as one such VC whose process is nothing less than unorthodox. The native New Yorker and sole partner of Brooklyn Bridge Ventures sets his own rules - taking meetings literally anywhere with anyone, resulting in one of the most diverse portfolios (including an incredibly diverse stable of founders) to-date. Over homemade milkshakes from one of his investments, Ample Hills Ice Cream, he talks about how this diversity is important for early stage investors specifically, but not without the challenges of growing into this position of power and the scrutiny that comes along with it.

What You’ll Learn:

  1. How to learn and grow from criticism and setbacks, especially when they are public
  2. How to find and deliver value in every meeting
  3. Why it’s important to know your expertise - and when to call on others who know more than you
Direct download: SIAB_CODonnell_v3.mp3
Category:general -- posted at: 11:45pm EDT

Bianca Caampued, one of two small girls who founded the aptly named Small Girls PR, began her career under the equally appropriate internet pseudonym BiancaRocksOut. In those early days, she rocked out in every aspect of her life, from running PR for Cure, a thrift store in New York City to seeking out the unique opportunities of the social and tech landscape that the city afforded. The circumstance was primed such that when she connected with her co-founder, whose birthday party she crashed, they found they shared a desire to create content and an entrepreneurial spirit that lead them to create Small Girls PR. Over glasses of Pedialyte (there’s an explanation, we promise), she shares how their interest in creating a web series lead to the founding of their PR company and how they’ve figured it all out along the way. Now, several years, incredible clients and projects in, the company has grown well beyond its initial expectation, boasting a staff of 40+ spanning both coasts (and more than small girls, at that), but is still rocking out… maybe in a slightly different way.

What You’ll Learn:

- Whether or not a formal business plan is necessary when starting a company

- The value of culture and a personal brand within your company

- The perspective of starting a company with social media at its core

Direct download: SIAB_BCaampued_V3.mp3
Category:general -- posted at: 3:00pm EDT

If there are two sides to every story, it seems that at the speed in which information travels these days, and the multitude of sources, perspectives are, more than ever, in great conflict. Enter Michael Cervieri. Michael has always known he was meant to be a Writer (with a capital “W”), and, while he spent his early days pursuing the life of a great novelist, he has consistently chosen to entrench himself in perspective and presented his work accordingly. However, when his travels in Central America lead him to deviate from fiction down a path of adventure journalism he was able to see most clearly where that perspective was most desperately needed. Over negronis, Michael talks about how this awareness lead him back to journalism school on the heels of 9/11 and a stint in the Middle East thereafter, and how it’s all culminated at his current project - the Future Journalism Project. His mission has never been more clear; the news cycle demands a rewrite and while the interconnectedness of social has given us the ability to share information at a rapid pace, not all news warrants that protocol.


What You’ll Learn:

  • How every company is a media company.
  • Why discerning the importance of news events is an ongoing challenge for the public - “When everything has this heightened importance, nothing really has heightened importance.”
  • The difference between the practice and academics of journalism.
Direct download: SIAB_MCervieri_v3.mp3
Category:general -- posted at: 5:50pm EDT

Renee DiResta's career has been far from conventional; from a government gig to programmer-turned-trader on Wall Street to a stint as a VC in Silicon Valley, she's certainly appreciated many points of view. Today, as the Founder and Director of Marketing of Haven, a shipping container marketplace catering to myriad clientele, that varied experience has proven to be helpful as she navigates the complicated world of a startup - especially one trying to innovate and bring a centuries old industry into the world of digital. Over virgin mimosas (orange juice and seltzer) she explains how she's had to evolve her working style from industry to industry, the importance of empathy when building both products and teams, the logistics of logistics and the many challenges of revolutionizing one of the the world’s first industries.

What You’ll Learn:

  • As a startup, how to avoid building something nobody wants (hint: it starts with company leadership)
  • Why a product should aim to “enable” rather than “disrupt”
  • How to succeed in an industry even if you’re not a subject matter expert
Direct download: SIAB_RDiResta_v3.mp3
Category:general -- posted at: 9:21pm EDT

In the world of User Experience, the argument of formal education vs. on the job training is bigger than ever. One could argue that Tomer Sharon began his education in User Experience long before the field even existed. As a young man serving seven years in the Israeli Defense Forces, and as a project manager at a defense contractor after, he was immersed in training in problem solving and complex systems and the use of technology in critical circumstances. However, what his service left him longing for was bringing creativity into his day to day vernacular, which finding, was less clear. After several attempts at school and work - from copywriting to advertising gigs - he eventually found a path officially into User Experience; a world he understood long before he arrived. Since then, he’s spent the better part of his professional life at Google where he helped inform many products, most recently gathering insights impacting search results - a system that, while simple to the user, is solely so because of the careful consideration of the team. Today, as Head of UX at WeWork, he has taken his immense knowledge of complex systems and user research to bridge the customer experience both on and offline. Over Sam Adams he tells us about his approach to resolving the issues of this growing company and why, while largely unavailable to him, formal education is at the top of his checklist for potential User Experience candidates.

What You’ll Learn:

  • The importance of a discerning mind in user research - why all insights shouldn’t be taken at face value.
  • How becoming your audience may be the key to understanding your product.
  • Behind the scenes of Google’s hiring process and why it takes so long
Direct download: SIAB_TSharon_v3.mp3
Category:general -- posted at: 2:46pm EDT

Drew Grant has spent the better part of her professional career at the forefront pop culture; from her early days as an editorial assistant at to establishing one of Observer’s most successful verticals, it’s a niche subject matter where her personal interest and voice thrive. Over hard root beers provided by ABC Wine Company, she recalls some of the more exciting moments of her career: from her early childhood inspiration that got her interested in entertainment news (spoiler: it has to do with Jurassic Park) and how it ultimately paid off, meeting President Obama (twice!), and the unique opportunities and editorial liberties she’s been given, including most recently becoming the Arts and Entertainment Editor of the New York Observer. She attributes her success to staying true to her passion & voice and never taking herself too seriously - we attribute it to her natural talent.

What You’ll Learn:

  • Why childhood influences shouldn’t be ignored.
  • The value of having a scripted response (and perhaps more than one) in potentially overwhelming situations.
  • The importance of finding ways to evolve while staying true to yourself - for both businesses and individuals.
Direct download: SIAB_DGrant_v3.mp3
Category:general -- posted at: 11:06pm EDT

Firat Parlak is a true problem solver, but his path to becoming a professional User Experience Designer came about through a series of unconventional steps. As a 14-year-old, he immigrated to the United States from Turkey, landing in New York City with equal parts ignorance and motivation. Determined to make a life for himself, he spent all of his energy focusing on high school, after school language classes, and working as a Flash developer through the contacts he made scouring Craigslist. What culminated was a refined sense of problem-solving, both personally and professionally, and an unprecedented self- and circumstantial- awareness with which to approach those problems. Today, as the founder of Awesome, a mobile design agency, he is now applying these life lessons not just to the work he does with his team, but also by educating others. His most ambitious education project is a program aimed to bring the vocational studies of User Experience to the incarcerated, a challenge given that the audience has no access to modern technology and internet. Over sauvignon blanc provided by ABC Wine Co., he explains that while his journey has been winding, he maintains that with passion “not everyone is made for UX, but anyone, not matter who you are, could be made for UX” as long as empathy remains the core of what you do.

What You’ll Learn:

  • Why emotional intelligence can be just as important as formal training and education.
  • Key advice for getting started in UX and the first decisions you should make.
Direct download: SIAB_FParlak_v3.mp3
Category:general -- posted at: 12:27pm EDT

If anyone has been at the forefront of innovation in media and technology for as long as the World Wide Web has existed, Elizabeth Osder can certainly claim that title. Growing up in Englewood, New Jersey, one of her earliest memories was spending time in the local print shop with her mom - a graphic designer - basking in the scent of the ink and sitting in awe of the prints she’d made; it was those experiences that inspired her to become a journalist. However, as she delved into her studies and career, particularly in photojournalism, she ultimately had the realization that the infatuation was not actually with the printed materials she made, but rather telling the story mattered to her most. Over diet ginger beers, Elizabeth talks about how it was this mantra that has kept her at the forefront of technology; from helping launch the first version of the New York Times online, shaping the digital focus of NYU and Columbia University’s journalism programs, and today as she helps reinvent video strategy and experience for local news companies. While her path has certainly been winding and the industry is ever changing, her charge remains: never lose sight of the bigger picture - the story.

What You’ll Learn:

  • The most important key to creating the best work is to put together a team of professionals that can solve the problem.
  • Why tenure is a killer of innovation.
  • The danger in people caring more about where they are doing something rather than what they are doing.
Direct download: SIAB_EOsder_v3.mp3
Category:general -- posted at: 2:14pm EDT

Direct download: SIAB_CBrown_v3.mp3
Category:general -- posted at: 2:20pm EDT

Prita Kumar boasts an impressive resume where her academic accolades are only surpassed by her practical experience. As a NYU Stern graduate, her trajectory seemed clear as she embarked on a life in the world of finance. However, an incessant need to problem solve paired with an MBA from Harvard Business School drove her to create a product she truly believed in. Over glasses of Chardonnay provided by Alphabet CIty Wine Company (, she discusses how her concept for Booya Fitness - a streaming group exercise class experience - immediately caught on, winning grant money and sponsor backing, gaining an audience, and potential investors. Booya’s a momentum was fueled by Prita’s hard work facilitating all parts of the business, a drive that kept Booya moving forward in an uphill battle against the saturated intersection of content and fitness. Unfortunately it was a battle that Prita ultimately realized was going to prevent her from ever reaching critical mass. This Story in a Bottle shows the excitement of potential success, but illustrates the true challenges of how to stay afloat and even pivot when you desperately believe in your idea and just need that “one more thing” to keep you going - and how to pick yourself up when that one thing arrives too late.

What You’ll Learn:

  • How wearing multiple hats as a founder can ultimately inhibit the business
  • The challenges of running a business for three and a half years on a shoestring budget
  • Navigating the the myriad advice you receive as a founder - because everyone has some and not all of it is right for you
Direct download: SIAB_PKumar_v3.mp3
Category:general -- posted at: 1:29pm EDT

Jesse Middleton is, at his core, a problem solver. Early in his career, he used this ability, in addition to his natural curiosity of the internet, to found and “pivot” several companies. Ultimately, his trial and error  of his businesses lead him to partner with the then-budding coworking space, WeWork, adding to their suite of offerings as co-founder of WeWork labs. However, as the company grew exponentially, so did Jesse’s role, and in that growth,opportunity struck again. Now, as a VC at Flybridge, he uses his valuable problem solving skills along with the knowledge he’s gained as an operator to invest in and advise the companies seeking his support. Over dirty martinis, he explains the key characteristics that have helped his career thrive: the importance of a familial atmosphere when approaching business, overcoming the obstacles of being an introvert, and through it all, why every major decision he’s made ultimately comes down to what feels right.

What You’ll Learn

  • Why being suspended from school is not always a bad thing
  • How transparency with your investors is core to your relationship
  • How problem solving is a unique skill in and of itself - especially for operators
Direct download: SIAB_JMiddleton_v3.mp3
Category:general -- posted at: 5:41pm EDT

While Jocelyn Leavitt has had a clear goal throughout her academic and professional career - to make education more accessible - her path to achieving it has been anything but. The spark was ignited while she was majoring in geography at Dartmouth, however, since then she’s spent her time teaching the underprivileged in Hawaii and New York, earning an MBA from Columbia University, pursuing a path in private equity and real estate before ultimately starting in the software space. It’s this varied experience and drive to bring inclusivity to the tech world that’s given her a unique set of skills suited to create Hopscotch - the only application optimized to build and consume apps exclusively on mobile. Over micheladas from ABC Beer Company, she describes their growth since launching in 2013, and the success in continuing to inspire kids ages 9-12 in their early stages of programming to create and play games and hopefully start a lifelong love of making.

About this episode:

  • Why not having a technical background shouldn’t deter anyone from innovating within the space
  • The differences in the startup and tech scenes in New York versus San Francisco
  • How computer science can and should influence younger generations
Direct download: SIAB_JLeavitt_v3.mp3
Category:general -- posted at: 9:07am EDT

Nihal Mehta has been investing in the mobile space for the last 15 years, long before he became General Partner of Eniac Ventures. In fact, he started his career founding one of the earliest mobile ad products, long before the smartphones and ad buys we know today. In those early days he invested his time and effort chipping away at the potential the mobile space offered. After seeing many successes and failures as a multi-company founder, exits to companies like Omnicom and Google, and the evolution of technology and honing his expertise, he now spends his days advising companies with founders who share his passion for the industry. Over Pinot Noir he explains what inspired him to get started in this, then, largely uncharted territory and how his experience as a founder makes him uniquely qualified to invest today.

What You'll Learn:
- What early stage companies should do before they raise
- Why former founders make optimal VC partners
- How investing in early technologies can pay off

Direct download: SIAB_NMehta_v3.mp3
Category:general -- posted at: 8:36am EDT

It’s been said that “knowledge is power” and no one embraces that more than Elizabeth Green. She has dedicated her life and career to bringing information to the masses in the hopes of bettering the US education system. Over Campari and Soda provided by Alphabet City Wine Company, she remembers very distinctly the moment in highschool when she realized the educational inequities amongst her own group of friends. From then on she was compelled to a path of journalism - with the aspiration of shedding a light on this increasingly complicated industry. However, when the traditional newsroom fell short in it’s support of the coverage she felt so passionately about, Elizabeth took matters into her own hands to create a publication that would cover it correctly. Now, as the cofounder and CEO of Chalkbeat, a nonprofit education news organization with the goal of keeping regional educators abreast of policy within their industry, she faces a new set of obstacles. All this while still finding the time to continue to be a thought leader in the community and writing a New York Times Book Review Notable Book: Building a Better Teacher: How Teaching Works (and How to Teach it to Everyone)”

What You’ll Learn:

  • How and when journalism can effect real change
  • As a founder: the importance of empowering a team to put their best work forward
  • The anxieties of being a startup founder and business owner at different stages of her company’s lifecycle
Direct download: SIAB_EGreen_v3.mp3
Category:general -- posted at: 5:53am EDT

Rob Markman is the storyteller’s storyteller. Growing up in the in the heart of the cultural epicenter that was Brooklyn in the 80s & 90s, during the birth of rap music, he was hooked on to the genre early on. However, when his friends’ interests halted at memorizing the lyrics to Slick Rick or Kris Kross, he dug deeper. As he continued to mature, he did so alongside the music, eventually taking a chance on open mic nights and battling in lower Manhattan. Over Hennessey and Cokes, he tells us that at the core of this obsession has always been clear: to change the culture of how we talk about music and his innate drive to investigate the meaning and influence of each track in an encyclopedic manner. It makes sense then that as he entered into the professional world “journalism chose him” and he made a name for himself in the industry as Senior Hip-Hop editor for MTV (and also noted as one of BK Mag’s Most Influential 100). Now, as Artist Relations Manager at Genius, he’s even closer to realizing his goals than ever before, bridging the gap between artists and fans and helping to bring the heart of the story back to the forefront of the conversation.

What You’ll Learn:

  • The pros and cons of technology’s influence on the music industry.
  • How your passion can become your career in ways you may not have expected.
  • Why in a creative industry, the true star should be the work and not necessarily the artist.

Photo credit: Daniel Dorsa

Direct download: SIAB_RMarkman_v3.mp3
Category:general -- posted at: 1:18am EDT

Maddy Maxey boasts a career path that spans a variety roles and industries - from Tommy Hilfiger to General Assembly she has covered the fashion and technology realms with fluidity and ease, and at 23, it’s only just the beginning. It’s a background that has not only returned high recognition like being listed as one of Forbes 30 Under 30, but has also  provided her the experience to recognize and carve out a unique intersection of the two industries - and led to the founding of her company, the Crated. Focusing on cutting-edge innovation, her company collaborates with others in the space to further the offering of wearable tech, and most specifically, smart fabrics. Over tempranillo provided by Alphabet City Wine Co. she gives us the fascinating perspective of how she was able to be a trailblazer in this industry, especially with the challenges of it being in its infancy, why not being popular in high school was ultimately a good thing, and that, above all else, being a maker is her single greatest motivator.

What You’ll Learn:

- How sometimes a hands-on education is better than following a university curriculum.

- Why it takes a certain personality to start a business.

- How to make the most of resources in the early stages of an industry.

Direct download: SIAB_MMaxey_v3.mp3
Category:general -- posted at: 9:49am EDT

Andy Ellwood started his first company at the age of 12 - a lawn care business unlike your typical teen gig - one that stayed in the family, and passed from brother to brother for 19 years. That experience, paired with his focus on finance at Texas A&M, has set his course as an expert salesman since, with an emphasis on his unique ability to make a sale, regardless of the product. That’s why, when making the leap from his home state of Texas to New York City with no job prospects, his best friend of several decades knew he would excel as the biz dev lead for his budding tech company, Gowalla (even if Andy didn’t know what “biz dev” meant. Or API. Or anything about tech, really.) It’s a decision that has lead him further down the path of technology, ultimately leading to his latest venture offering major savings to offline shoppers: Basket. Over bottles Shiner Bock, Andy shared his milestone experiences: how a tough professor steered him into finance, the continued benefits of being an Aggie, and his theory for how he avoided a Texas accent.

What You’ll Learn:

- How your competition can be a great motivator.

- Why sometimes confidence that you’ll learn on the job is all the experience you need.

- What distance you’ll travel to save $10.

Direct download: SIAB_AEllwood_v3.mp3
Category:general -- posted at: 9:43pm EDT

Alli Goldberg and Jen Jamula have made a career out of coaching people to face their greatest fear; public speaking. It's a position they ended up in almost by happenstance. As Yale University theater grads, these ladies set out as many post-graduation students do, subsidizing their passion for acting with jobs they found less than fulfilling. However, when the pursuit of theater also left them wanting, a chance reunion gave them the spark for an idea - creating their own kind of theater using the Internet's greatest content as the script of their production, Blogologues. And as that legitimized, so did the requests for coaching as well. By way of a shared office space, Alli and Jen became some of the more popular folks around the water cooler, where budding entrepreneurs pined for assistance in crafting and telling their stories. Over Rebel Yell Small Batch Reserve Bourbon compliments of Fool’s Gold, the Blogologues and GoldJam founders tell how they evolved at every turn, ultimately turning their speaking advice into tailored workshops for companies large and small, and their quest as faux tech people to reestablish verbal communication (by starting the no text weekend).

What you'll learn:
Why public speaking skills matter, even if you think you don't need them.
The importance of knowing your strengths as a founder, and how to hire for your weaknesses.
The value of communication in a text heavy, digital world.

Direct download: SIAB_Blogologues_v3.mp3
Category:general -- posted at: 1:25am EDT

Dennis Mortensen is a serial entrepreneur, despite his best efforts to avoid it; seemingly ingrained in his blood, Dennis comes from a lineage of business owners and seeing their painstaking efforts while growing up, originally hoped to avoid that path. However, when his plan to pay off college debt went awry, his instincts lead him on an entrepreneurial course which has been his trajectory since. In those early days, after several successful sales and exits, his strategy was bold: doubling down on his successes with each new endeavor and angel investing the next. Ultimately he hit his first bust, a venture he’s since coined his “very expensive MBA,” which left him with 4 tickets to the caribbean and some soul searching. Over red bulls, a staple of his daily diet, Dennis tells us how he got up after his fall, still unable to shake his entrepreneurial drive, the successes he’s seen since by focusing on a single thru line; focusing heavily on analytics and inching closer to digital intelligence and automation. This is a system he’s closest to today as founder and CEO of, an artificial intelligence startup committed to solving the problem of calendar management once and for all, or as he puts it, “we schedule meetings.”

What You’ll Learn:

  • The pros and cons of building a business exclusively on cash flow.
  • Why your product focus should be being world class at one thing, versus half-assed at seven.
  • Why all no commercial websites should exist without analytics.
Direct download: SIAB_DMortensen_v3.mp3
Category:general -- posted at: 2:44am EDT

When Brian Smith and Jackie Cuscuna met, they were teachers. However, as time would have it, their relationship and careers have evolved to a place they could’ve never imagined. Over a decade later, as their relationship evolved, a shared dream has come to fruition as the purveyors of some of the country’s most delicious ice cream, Ample Hills Creamery in Brooklyn, New York (and they are not your typical entrepreneurs). Over Dark and Stormies (and delicious Bourbon Street ice cream), they share their true entrepreneur story: what inspired and continues to inspire them as ice creamers, how that path was in jeopardy after only 4 days of business, and how a special relationship with Disney has gotten them beyond the dark side (and continues to help them grow). While the journey has certainly not been an easy one, the result is undoubtedly sweet.

What You’ll Learn:

  • How not being prepared for the best case scenario may be a problem.
  • Why in entrepreneurship you should dare to be bold and never be afraid to throw a hail Mary pass
  • The importance of remembering to keep a balance in work and life - and noting where the two can intersect
Direct download: SIAB_AmpleHills_v3.mp3
Category:general -- posted at: 1:54am EDT

Jenny Boylan has spent her life and career in constant transition. She embodies this evolution not only as a personal motivator and measure for progress as a notable member of the transgender community, but professionally, as she encourages others to do the same, regardless of their pursuits. As writer and professor in the English Department at Colby College and now at Barnard College, she has helped budding writers find and refine their voices and love of the craft for over 20 years. As a writer, she’s authored thirteen books and dozens of short stories, more recently shifting from humor to share her personal transition through the likes of her memoir “She’s Not There: A Life in Two Genders” - the first bestselling work by a transgender American. Most recently she has become one of the de facto spokespeople and advocate in the LGBT community and appeared as a consultant and cast member on “I Am Cait” (amongst other efforts). Throughout, she has used her experience to empower others, helping them find their way within an often divided community. Over a selection of ABC Beer Co.’s favorite beers, she explains the obvious and not so obvious challenges she’s encountered: why not all transgender people are not created equally and the value of being honest about yourself in order to connect with others in a meaningful way.

What You’ll Learn:

  • Why making people laugh is great, but making people cry is better.
  • How division within a minority group can often be as detrimental as those who oppose them.
Direct download: SIAB_JBoylan_v3.mp3
Category:general -- posted at: 7:22pm EDT

It has been said that often the truth is stranger than fiction, and no one demonstrates that more than Stephen Elliot, founder of The Rumpus. He has spent his life using writing and filmmaking as an outlet for expression when he often had nothing else. Growing up in group homes for orphaned kids in Chicago, he found himself in precarious situations and circumstances, ultimately at the helm of his own destiny. Over ginger beers provided by Alphabet City Beer Company, he describes exactly what that meant: negotiating his right to attend public school, why majoring in history lead to a tailspin with drug use, how he overcame that to get a Masters from Northwestern, all the while suffering the severe ups and downs that culminated in his life’s work. The results are captured in his novels and films, particularly his memoir, the Adderall Diaries, (and then the film about making the film that James Franco wrote and starred in). Today, as a contributor to Epic, he continues taking on new perspectives to tell stories, immersing himself in situations for months at a time in order to give the behind the scenes take on things like LA’s Silicon Beach, amongst others, as well as his own experience having a “real” job for the first time in his whole life.

What You’ll Learn:

  • Why sometimes having no money is better than not having enough money
  • What it’s like to go through your career without ever having a “real” job
  • What happens when you bring a dominatrix to a film premiere  
Direct download: SIAB_Elliot_v3.mp3
Category:general -- posted at: 1:09am EDT

Michele Serro’s career has been driven by finding and seizing opportunities as they are presented to her. As a kid, this meant that a natural singing talent turned into a pursuit of an Opera career and training at both Julliard and Indiana University. However, when subjectivity and politics trumped her passion, she shifted her artistic abilities and soft skills to the world of design, where she was able to gain experience in product and innovation at IDEO, amongst other places. It was when she was confronted with the practical and emotional challenges of first time homebuying that entrepreneurship struck and she was inspired to “revolutionize, not disrupt” the real estate world with her company Doorsteps. Over negronis with campari provided by ABC Wine Company, she explains how, while unconventional, the path of her career and consistently being a “beginner” ultimately lead to her success as an entrepreneur, why that success should not only be defined by the acquisition of her company, and the challenges of figuring out what comes next.

What You’ll Learn:

  • The value of knowing your strengths as a founder and knowing which part of the process they should impact
  • How empathy and prototyping should drive design
  • Why founders should “date” ideas before building them
Direct download: SIAB_MSerro_v3.mp3
Category:general -- posted at: 12:14am EDT

Oz Lubling’s lifelong obsession with the internet began at its inception; in a time when there were no rules or standards, this self-taught developer was always focused on creating products and pushing the envelop. This carried over to the foundations of his professional career -- a developer turned UX professional -- when both disciplines were largely undefined and Mountain View was still a rural town in Northern California. Over lychee martinis Oz recalls the course of his 20+ year career alongside the growth of internet; why being employee number one of the now digital agency behemoth Razorfish gave him a front row seat its evolution and how after several years he’s found his way back to making products with its co-founder, Jeff Dachis at One Drop.

What You’ll Learn:

  • The importance of context within product.
  • How even products which solve problems well can fail.
  • Why company culture may still have value in the modern tech world.
Direct download: SIAB_OLubing_v3.mp3
Category:general -- posted at: 8:49am EDT

Allison Schrager doesn't see obstacles, only opportunities. As a student with no mathematical background she set out and earned a PhD in economics from Columbia University. When her graduate advisor failed her, she changed her trajectory and made a career as a successful pension economist. At the onset of the financial crisis of 2008, she transitioned to journalism. While her accomplishments and accolades across various industries are no short of impressive, most noteworthy about her is that the goals she strives to achieve seem to always sit at the pinnacle of what most would consider an insurmountable uphill battle. Over wine, Allison explains why she thrives in these challenging situations, why her dream jobs exists at the epicenter of finance and creativity, and how her enthusiasm may be her greatest asset.

What You’ll Learn:

  • Why obtaining wealth shouldn't be a goal for retirement.
  • How enthusiasm can bring opportunity, but doesn't replace hard work.
  • Why validation can be a motivator if you keep it in check.
Direct download: SIAB_ASchrager_v3.mp3
Category:general -- posted at: 8:59am EDT

Wesley Verheove has made a career of helping others tell their story: from his time in the music industry, to partnering with startups, and most notably as a photographer, he finds the gifts that each brings to the table and helps to emphasize them. In his latest passion-project-turned-real-project, One of Many, he traveled to underrated art communities across the US to shine a light on them and unite makers in each; connecting them with others like them and giving them a platform to showcase their work. But what about the storyteller’s story? Over rose proviced by Alphabet City Wine Company, we heard from Wesley about how his patchwork background from rural Netherlands to Bloomington, Indiana and ultimately a bicoastal residency makes him uniquely qualified to be the one to unite the many.

What You’ll Learn:

  • Why you should follow your passions, even if the path seems unpaved.
  • Being successful in tech or art is not confined to New York or San Francisco.
  • How being a part of a team can ultimately help you become stronger as an individual.


Direct download: SIAB_WVerhoeve_V3.mp3
Category:general -- posted at: 10:24am EDT

One of the ever-growing concerns as the digital world expands is what effect it will have on relationships; from business correspondence to social media to online dating, we’re constantly changing the way we interact with one another. Leading the charge in research and expertise, Andrea Syrtash is constantly monitoring and navigating the myriad perspectives and implications on modern relationships and advising on how to navigate them. A self-described “slasher” and naturally born advisor, her certified expertise spans across multiple forms of media as a coach, author, television personality, and most recently, podcast host. Over Chardonnay provided by ABC Wine Co., Andrea explains that while the problems she aims to solve can be complicated, her goal is quite simple: to contest the poor advice so often given in this space and to help people break free of their preconceived perspectives in order to find what suits them - from lasting companionships to a reason to swipe left.

What You’ll Learn:

  • The single thing that both men and women want in relationships.
  • How perspective becomes reality and how to changing it may be important.
  • Not all expertise comes from experience; sometimes the best way to advice comes from learning from others.
Direct download: SIAB_ASyrtash_v3.mp3
Category:general -- posted at: 7:51pm EDT

If there’s one constant in the startup world it’s that no two companies can follow the same path to reach the same conclusions; LearnVest is no different. Over Ridge Three Valley Zinfandel, CFO and cofounder John Gardner recounts their very comprehensive story. As a hedge founder founder seeking an alternative path, he started the company from the ground up in a partnership between himself and his cousin Alexa. Over time, they grew and evolved that business in both size, offering, and locations, all the while setting and achieving goals only to reset and start the process again. It’s because of this laser sharp process and their keen ability to surround themselves with both subject matter experts as well as be inspired by universally innovative thought leaders which lead to their eventual, successful exit to Northwestern Mutual (and the work doesn’t stop there).

What You’ll Learn:

  • The importance of creating the narrative for your product, especially if it doesn’t exist.
  • How to approach growth incrementally and the importance of being comfortable with evolving the product versus having it all on day one.
  • Why striking a balance in experience with both employees and board members is key.
Direct download: SIAB_JGardner_v3.mp3
Category:general -- posted at: 9:18pm EDT

Some people have an entrepreneurial sense ingrained in their very persona, and Liz Wessel is a perfect embodiment of that. In fact, she has been systematically starting and pioneering companies and thought leadership in a real way since her days in college. Since then, after a stint at Google, she’s founded WayUp, a company that is revolutionizing how college students find their first real jobs post-university. Over pickle martinis, Liz shared her matter-of-fact way of pursuing the things that are a “Liz Wessel thing(s) to do,” a gift which gives her ability to see opportunity everywhere. It’s this which inspired her unorthodox path to starting WayUp, how she’s learned to run a company in such a short amount of time, and how not she’s not been afraid to put herself out there to anyone and everyone (and how that’s paid off in great and unexpected ways).  

What You’ll Learn:

  • The power of cold emailing.
  • Why self-awareness and confidence can be the ultimate keys to success.
  • How hacking a hackathon can be the solution to finding your perfect co-founder.
Direct download: SIAB_LWessel_v3.mp3
Category:general -- posted at: 7:36pm EDT

Dan Frommer, editor-in-chief of ReCode, has made a career at the crossroads of technology and journalism. Growing up as a tech enthusiast-turned-developer, on the surface it would seem surprising that he ended up in journalism. However, over a variety of hard ciders, he explains how this practical knowledge has served him well, both in creating efficiencies in content development, as well as informing the overall structure to be more conducive to his audience. His tenure as the inceptor of what is now Business Insider, as well as his time as technology editor at Quartz are perfect examples of just how that works, using trial and error to arrive at a new take on often archaic practices in the publishing space.

What You’ll Learn:

  • The importance of brevity and simplicity in journalism.
  • How email is making a comeback and how to use it to your advantage.
  • Why sometimes being both a participant in tech and a journalist can be morally tricky, and where to draw the line.
Direct download: SIAB_DFrommer_v3.mp3
Category:general -- posted at: 10:26am EDT

When it comes to content and the internet, Elizabeth Spiers is one of the most influential names in the business. Born and raised in rural Alabama, Elizabeth changed the face of writing for the web when she became Cofounding Editor of Gawker, establishing one of the best-known, snarky voices on the internet; then just a blog that she maintained exclusively for $1200 per month. Since, she’s taken great strides, experiencing roles at the likes of the NY Observer and most recently co-piloting EverUp in collaboration with Flavorpill, all the while maintaining the drive to make as much impact in this ever-changing landscape. Over Muriel Rioja, she shared with us her points of view about morality in journalism and abandoning archaic revenue streams in order to continue to fight the good fight for content on the web.

What You’ll Learn:

  • When building something from scratch why short term obstacles should not stand in the way of long term goals.
  • Why owning your own failure is the key to avoiding compromise.
  • The importance of sticking to your values, even if it’s a riskier path to success.
Direct download: SIAB_ESpiers_v3.mp3
Category:general -- posted at: 11:00am EDT

As the startup world continues to expand, with it the myriad opportunities and options for success do as well; and no one process suits everyone. As a partner at preeminent VC firm Union Square Ventures, Albert Wenger navigates that everyday, and as a failed entrepreneur, it’s something he’s experienced even more personally. A self-described technology optimist, takes us through the approach he and his partners take to investing and advising companies, how, as a company, they aim to be effective and not “right,” and why staying focused on a single (evolving) thesis has lead to their success.

What You’ll Learn:

  • Why as a founder one of the biggest mistakes you can make is hiring people like you.
  • How raising money is like singing in the shower (and why that matters).
  • How deferring funds early on is a better path to success.
  • What will upstage capital as the new most important commodity in business.
  • Why all software can and should be social at its core.
Direct download: SIAB_AWenger_v3.mp3
Category:general -- posted at: 10:14am EDT

As interconnectivity of the world increases, so does the call for authenticity and two-way, flexible, communication. Brands who once dominated the marketing conversations are now struggling to find meaningful ways to engage with their customers, companies large and small who once offered canned benefit packages are struggling to relate to and support their employees. Meghan Graham first became aware of this phenomena in a meta-scenario as she was reporting on the decline of advertising dollars to publishers as a writer for Wired; however, since then the writing on the wall has only become more clear. Seizing the opportunity to modernize the way we engage with people (customers, coworkers, parents, or all three) on a personal level, she founded Brick Wall media, which is not only guiding brands to be more impactful, but setting the example for companies to do that as well.

What You’ll Learn:

  • Why sharing values with your customers and employees is table stakes for remaining relevant.
  • How flexible hours may be the solution to long-term satisfaction and productivity.
  • How larger brands need to evolve their thinking around what it means to connect with their customers through truly useful content.
Direct download: SIAB_MeGraham_v3.mp3
Category:general -- posted at: 12:48pm EDT

Tony Hendra is, without question, one of comedy’s living legends. Described by the Independent of London as “one of the most brilliant comic talents of the post-war period,” Tony boasts a career including being one of the original editors of the National Lampoon magazine, discovering some of the original members of Saturday Night Live, and as one of the stars of the rockumentary This Is Spinal Tap. Over champagne at this Upper West Side apartment, he discusses how the industry and art has changed over time, particularly as it’s adapted for new media, how he’s adapted to that with his podcast the Final Edition Comedy Hour, and his stance that no two vessels deliver the punch line the same.

What You’ll Learn:

  • Why you shouldn’t chase trends and why media matters.
  • The parallels of satirists and monks.
  • How brands can rise & fall depending on vision and leadership.

Check out some of Tony’s latest work as founder of the Latest Edition Comedy Hour:

Direct download: SIAB_THendra_v3.mp3
Category:general -- posted at: 7:00am EDT

One of the paramount needs of an industry so dependent on innovation as tech is the ability to understand varied perspectives and experiences; and yet still, the issue of diversity, specifically gender representation, is longstanding. It’s an issue that, over the course of her career, Rachel Sklar has not been able to ignore. Starting off as a lawyer in New York City, it became clear to her that she was perhaps an outsider in the boys club. However, it was when she transitioned to a stint in the early days at the Huffington Post, fighting tooth and nail to create opportunities for herself and ultimately getting access and insight into other industries, that the “where are the women?” drumbeat was evident in every single one. Over Cole del sole prosecco provided by Alphabet City Wine Company, she talks about her outspoken nature on the issue of gender politics and her efforts in advancing the conversation through founding both The List and Change the Ratio.

What You’ll Learn:

  • The parallels of founding a startup and early parenthood.
  • How being hungry and creating opportunities is still the norm for women in modern industries.
  • How tech is no longer an industry on its own, but rather, sits at the center of the venn diagram that is business.
  • Why it’s important to say you’re an expert and mean it.
Direct download: SIAB_RSklar_v3.mp3
Category:general -- posted at: 9:00am EDT

With exponential growth in innovation and tech, the world around it has shifted, leaving opportunity for new jobs and new fields that never existed before; it’s a sector that was created by a generation of makers who saw the early days of the internet not for what they were, but what they could be. Avi Flombaum is one such maker. As a kid growing up in the early nineties in New York City, Avi was introduced to the internet by way of occupying his time in a computer lab while his mother tutored and it was then a passion was forged. A passion that would sustain him down a path of self-taught development skills, foregoing a formal college degree, but opening the door to a successful career in tech, and ultimately founding the Flatiron School. His vision is clear: to shepherd students like him, with a passion for technology and a desire to help shape its future, to have access to a curriculum that he could only dream to have as an adolescent and to give them the chance to change their lives.

What You’ll Learn:

  • How vocational schools can get you to your desired goal, but is not a shortcut.
  • The importance of a well-rounded educational experience.
  • How growing up in tech has changed in two decades and the opportunities created from it.
Direct download: SIAB_AFlombaum_v3.mp3
Category:general -- posted at: 11:23am EDT

By her resume alone, it’s no surprise that Jessica Beck is a successful startup founder: from her roots at Harvard Business School and experience at McKinsey, she has been brought up with a sustainable business acumen. However, as she describes over a bevvy of micro IPAs, this sort of formal training can only take you so far. There was a lot she had to learn on the job  when creating her product, Alfred, which bridges the service industry with the on-demand expectation of users by providing the everyday person with a personal assistant, or “Alfred,” to help with their intimate daily tasks (think: errands, shopping, laundry) … without them ever actually meeting.

What You’ll Learn:

  • As a founder, knowing when you should ask for help (in both funding and roles)
  • The benefit of knowing how to do every job in your company
  • How a lightweight, non-digital version of your product is the best proof of concept
Direct download: SIAB_JBeck_v3.mp3
Category:general -- posted at: 10:26am EDT

Online dating is a crowded space and becoming increasingly so across platforms. Seemingly a new phenomenon over the past few years, this extreme growth could be attributed to a time in 2011 when, within two weeks of each other, Tinder and Hinge launched and changed the game as we knew it. Hinge’s founder, Justin McLeod, had been working on the app for two years, pushing off a start date at McKinsey until he finally decided to make the app his full-time job. Over grapefruit La Croix, Justin discusses the evolution of the online dating space and how to differentiate in such a saturated industry.

What You’ll Learn:

  • The data showing difference in gender behaviors on dating apps and the impact on the products
  • Where and when the content of a dating profile matters
  • How to approach launching a product that requires people to be on it for true success
  • Defining success from a business perspective and the surprising front runners in the industry
Direct download: SIAB_JMcLeod_v3.mp3
Category:general -- posted at: 7:47am EDT

One of the most important and valuable commodities in the digital world is data. However, accessing and harnessing this powerful resource can be intimidating; that’s where Hilary Mason and her team at Fast Forward Labs step in with their goal to demystify these complexities and instill confidence in their clients. As a computer scientist, Hilary has spent her career fascinated how by how she can use her programming skills, deductive reasoning, and strategic thinking to help create new, useful, and often necessary digital products. Over crisp apple cider, she discusses her experience as the chief scientist at and how that lead to her deciding to create her own thing.


  • The tenets of what makes a great computer scientist
  • How computer science (and it’s subset data science) is completely accessible
  • Why data can hold the secrets to everything you need to know about your product or audience
Direct download: SIAB_HMason_v3.mp3
Category:general -- posted at: 9:11am EDT

The world of venture capital in New York City tech has changed significantly in the past decade with access to investment for early stage companies becoming more and more challenging. Enter Notation Capital and it’s co-founder, Nick Chirls, who believes that there’s a gap for seed stage investments that he and his team intend to fill. And Nick knows the NY Tech scene. Over beers provided by Alphabet City Beer Company, he walked through his disgust with the traditional finance world and why he left it to explore the startup world, ultimately landing as a the head of investments at BetaWorks.

What You’ll Learn

  • How investors choose their first investments
  • The importance of sticking to your thesis as a VC
  • How the evolution of older, larger funds has hurt early stage tech companies
  • The challenges of being in an equal partnership
Direct download: SIAB_NChirls_v3.mp3
Category:general -- posted at: 5:09pm EDT

As we’ve learned, there is no clear path to successful entrepreneurship and Alanna Gregory’s story is a shining example of that. With an engineering background and beginnings in the world of finance, she was unexpectedly struck with inspiration. Now, as the co-founder of Vive, an on-demand blowout scheduling app for women in metropolitan areas, she’s had to continue to make a lot of risky decisions in order to grow and pivot her business. Over pinot noir, generously provided by Alphabet City Wine Company, she talks to us about the importance of assessing the data at every turn, but that ultimately your passion for your company is paramount to your success.

What you’ll learn:

- Sometimes data doesn’t tell the whole story

- How pivoting in life and in your company can be a saving grace

- Why the motivation of founding a company should be more than big business

- Why it’s important to put something out there, even if it’s not 100%

Direct download: SIAB_AGregory_v3.mp3
Category:general -- posted at: 12:25pm EDT

Chris Messina says he has lived a life “peppered with serendipity.” A native New Englander, he’s also lived a life that truly embodies the spirit of the internet - a place where everyone has an equal voice, where democracy enables true societal progress. At least in theory. Over Failla Pinot Noir, Chris discusses his high school days in New Hampshire, battling his school to ensure the Gay/Straight Alliance had a place on its website (a battle which almost cost him his diploma), helping develop web standards with the launch of Mozilla, using pioneering social media tactics to launch BarCamp, and how no matter what he does, it’s about continuing in a career he 100% believes in.

What you’ll learn:

  • The challenges of web design in the early days of the Internet
  • The story behind the invention of the hashtag (#)
  • How web standards have remarkably improved the state of product creation
  • How his event, Barcamp, helped launch Techcrunch, Pandora and Flickr
Direct download: SIAB_CMessina_v3.mp3
Category:general -- posted at: 7:49am EDT

There comes a time when a person struggles with the “What If” moment in their life and/or career. For Alexandra Cavoulacos, that fork in the road came when she had to decide between continuing down the stable and successful partner track as a consultant at McKinsey or to throw caution to the wind and create her own company, The Muse, a startup she co-founded with Kathryn Minshew. Over glasses of Alsatian white wine, generously provided by Alphabet City Wine Company (, she discusses how she and Kathryn had been burned creating a startup once before and why, since choosing the startup route, she hasn’t looked back.

What you’ll learn:

- The myths and benefits of going through an accelerator program, and why the prestige should not negate the hard work it takes.

- How the stresses of a startup evolve and change as you achieve success.

- Why it’s important for founders to put themselves outside of their comfort zone; “just fucking launch.”

- Gender biases and how to navigate them in raising venture.

Direct download: SIAB_ACavoulacos_v3.mp3
Category:general -- posted at: 5:01pm EDT

The medical industry, while growing and innovating all the time, appears to be stuck in the past; often leaving patients needing something more user friendly. Jay Parkinson, MD, is trying to rethink that world, leveraging the benefits of technology and the emotionality of humanity. He founded Sherpaa in 2012 in order to make health, medicine, and insurance more accessible to everyone. And he’s just the guy to do it; while he’s a pediatrician by training, he has a clear aptitude for systems thinking (a quality which is actually antithetical to the competitive spirit encouraged in med school).

Over Bulleitt Bourbon, provided by Alphabet City Wine Company, we discussed how he’s a taken a problem solving approach and an always-ask-why mentality since med school, and how it’s lead him to focus on creating patient-centered practices and products utilizing technology to actually help people with ease.

What you’ll learn:

  • The parallels between digital product creation and innovation in the medical industry
  • The importance of always remembering to ask “why?”
  • Why sometimes the best thing to do is the simplest.
  • How medicine is too often overly tied to tradition.
  • What having a cofounder and having a spouse have in common.
Direct download: SIAB_JParkinson_v3.mp3
Category:general -- posted at: 7:39am EDT