Story In A Bottle Podcast

A natural entrepreneur is someone who, despite his best effort, can only excel in business when he works for himself. However, when he can also focus that drive with the clear vision to see opportunity where others do not, he’s passed litmus test as a true innovator. Tony Mugavero is just that. As co-founder and CEO of Virtual Reality platform Littlstar, Tony and his team come up with innovative ways to bring virtual reality to the masses; from 360-degree, journalistic videos to immersive, branded content, across myriad devices, they are leading the charge in this seemingly nascent industry. Over Victoria Prima Pilsners provided by ABC Beer Co., Tony talks about not only his path leading to this industry - by way of small businesses since he was a kid growing up in Dallas to his experience creating a music streaming service in the mid-2000s - but also the growth of virtual reality since its inception. Though it’s one of the hottest, up-and-coming trends in the tech world today, which is just now getting to some of the peak experiences at consumer level, he reminds us that VR has been around for decades and gives insight about how we can expect the best experiences ahead of us.

What You’ll Learn:

- How to not only make it, but pioneer an industry where you have little to no experience

- Behind the scenes in virtual reality content distribution

- The challenges in trying to work with Lucas Films and Star Wars

Direct download: SIAB_TMugavero_v3.mp3
Category:general -- posted at: 12:28am EST

One of the most valuable characteristics an entrepreneur can possess is having a well-rounded background of roles and perspectives over the course of his or her career - establishing a baseline of context and experiences to better serve in business pursuits. It’s a quality that is not lost on Jenna Matecki, founder of Matecki & Co. When considering her path, on the surface, it seems obvious that she is driven by the pursuit of her passions, sharing equal time between politics and art while layering in tech and startup experiences, as well. Over negronis, we learned what’s truly at the heart of her drive: her natural tendency to uncover the most interesting aspects that define the story, and, while the subject matter may change, it’s this role as a modern historian which remains constant. That is especially apparent today, as founder of Matecki & Co., where she sits poised at the intersection of brand, PR, and marketing - helping companies large and small define the elements of their DNA and, ultimately, their story. And as a personal project - leads her to uncovering the stories of others, which she showcases on her podcast ‘Notes On Doing’ (which may or may not have a familiar guest this week).

What You’ll Learn:

- As a company - the value of expressing what is special and unique about what you do.
How to put an interesting lens on what otherwise might be considered banal
- Why straying away from societal norms can be important to your or your company’s success

Direct download: SIAB_JMatecki_v4.mp3
Category:general -- posted at: 2:51am EST