Wed, 25 January 2017
Author Robert Simonson always knew he wanted to be a writer, but even in his early career, never imagined where he ultimately ended up. Starting out as a theatre reporter in New York, but he grew tired of the beat and made a bold move into the world wine of wine to find more of a community. However, it was this change in trajectory, which corresponded with the cocktail revival in the US around 2006, that opened the door to his latest and lasting pursuit: the art and history of the cocktail. As one of the first reporters to cover this reviving scene, Robert saw an opportunity and became an expert, furthering his career as he authored The Old-Fashioned and A Proper Drink. Over Boulevardiers (Negronis with Rye instead of Gin) at Fools Gold Bar, Robert talks about the origins of the cocktail revival, how he educated himself when he wanted to change reporting beats, and how big liquor companies influence what we drink.
What you’ll learn:
- How and when to educate yourself to take advantage of an opportunity
- How knowing what you want to do early on can lead to a great career
- About the past, present, and future of the cocktail revival
Wed, 18 January 2017
“We’re living in an era where companies can stand for something,” says Susan McPherson, founder of McPherson Strategies, a consultancy that connects brands and social good. Starting out as a journalist at USA Today, Susan’s road to entrepreneurship has been filled with unexpected twists and turns. With her dad’s words of “nothing is a prison sentence” in her head, Susan took risks, from changing the direction of her career from journalism to marketing to relocating from Washington DC to California and then Seattle. Over un-oaked South African white wine, she discusses how these risks set into motion the path to becoming an entrepreneur that she still follows today, as she opened up new markets and introduced new products at PR Newswire to the work she does today helping corporations create messaging and strategy through the lens of social good.
- How corporate social good programs can attract and retain the best customers and employees.
- How working as an “intrapreneur” in established companies can prepare you for entrepreneurship.
- How knowing your strengths and hiring great people to supplement your weaknesses can lead to success as an entrepreneur.
Wed, 11 January 2017
Merrill Brown has worn many hats over the course of his career in journalism; beginning at the Washington Post to founding editor-in-chief of MSNBC.com, he’s seen first hand the evolution of the industry. From printing to mass distribution and the improvement of tools to help information spread faster, it’s never been an industry that benefit from resting on its laurels. Over beers at ABC Beer Co. in New York City, Merrill talks about how he’s kept this innate truth as motivation - and maintained a focus that’s one step ahead. This has served him especially well, as technology has made an ever-expanding world that much smaller and content production that much easier. Today, he’s poised to coach a new class of journalists to do the same, as the Director of the School of Communication and Media at Montclair State University where he helps to shape the future of the industry.
What You’ll Learn:
Wed, 4 January 2017
One of the unfortunate, universal truths of humanity is that, at one point or another, everyone deals with the loss of a loved one. Be it a family member, close friend, spouse or partner, grief can manifest in many forms and stages, and so while it’s not novel in concept, it affects everyone completely differently. For Rebecca Soffer, the loss of both of her parents inspired her to seek company in others who have experienced the same, and was the catalyst that lead her to her co-founder, and ultimately their site Modern Loss. Over Shirley Temples, Rebecca talks about her path leading to that point - being the product of two parents who fostered her love of words, her unique background in Hispanic marketing (including several stints abroad), and how she eventually realized her dormant dream of going to Columbia Journalism School. And just when it seemed her resume was a bit winding, it was this distinct experience of loss that tied it all together to give her perspective. Modern Loss is as its name suggests: a community that embraces mourning and the unique circumstances created from it within the modern world, especially compared to the historical solution of trite, “this too shall pass” advice. Rebecca explains that, while all content on the site is singularly linked with the throughline of mortality, that it’s truly about the lives of the people who carry on, and how they have been impacted by their loss - happy, sad, confused or otherwise. And, while Modern Loss has been the solution to the problem she had personally needed to solve, becoming a founder has, of course, lead to more challenges as she grows and expands the site to help create that haven for others.
What You’ll Learn: