Story In A Bottle Podcast

Episode Summary

Caren Kelleher, the founder of Gold Rush Vinyl in Austin, TX, has had a remarkable journey through the music industry. Starting her career at Paste Magazine, Caren quickly dove into the business side of music, gaining a deep understanding of the industry's intricacies. Her path led her to tech roles, including a significant position at Google where she managed the Artist Hub platform, enabling artists to upload their music directly to Google Play. Caren's commitment to supporting artists remained unwavering, ultimately inspiring her to establish Gold Rush Vinyl. Her pressing plant is dedicated to independent musicians, providing them a vital revenue stream through vinyl records.

Caren's story is a blend of professional milestones and personal growth, marked by pivotal moments that shaped her career. Moving to Austin and founding Gold Rush Vinyl was a bold move driven by her vision of the vinyl market's potential and a strong desire to help artists earn more from their music. Her innovative approach at Gold Rush Vinyl includes traditional vinyl pressing and the upcycling of damaged vinyl into new products, emphasizing sustainability and creativity. This episode explores the challenges Caren faced, the insights she gained, and her future vision for vinyl and the music industry.

Key Takeaways

  • Caren’s journey highlights the importance of passion and resilience in the music industry.
  • Establishing Gold Rush Vinyl was driven by a desire to support independent artists financially.
  • The vinyl market offers significant revenue opportunities compared to streaming services.
  •  Innovation and sustainability are central to Caren’s approach at Gold Rush Vinyl.


  • "When you're on the road and you're selling vinyl or t-shirts or whatever, but especially vinyl, that's cash in your pocket."
  • "We work for independent artists specifically... Vinyl makes artists a lot of money."
  • "I started managing bands... seeing the royalty statements coming from streaming... it could be six months before the artist got paid."
  • "To see artists hold their own vinyl for the first time, it’s an emotional moment where they truly feel like they've made it."
Direct download: Caren_Kelleher_FINAL.mp3
Category:general -- posted at: 7:10pm EDT

Episode Summary:

David Dylan Thomas, an expert in cognitive bias and user experience, joins us to discuss his multifaceted career and unique insights into the intersection of technology and ethics. David's journey began in the indie film scene, where he discovered the transformative potential of the internet, leading him to pivot towards UX and content strategy. He has worked extensively in applying cognitive biases to create ethical and inclusive products, making him a sought-after speaker and author of the book "Design for Cognitive Bias."

Throughout our conversation, David emphasized the importance of participatory design and involving users in the design process to create more effective and well-received products. He also highlighted how understanding business strategies is critical for driving successful UX and content initiatives. David's storytelling prowess was evident as he shared examples from his career, illustrating how specificity in storytelling enhances audience connection, whether in films or UX work.

Key Takeaways:

  • How understanding cognitive biases can transform UX design:** Recognizing and addressing cognitive biases in user experience design is crucial for creating ethical and inclusive products.
  • When participatory design leads to success:** Involving users in the design process results in more effective and well-received products..
  • How specificity in storytelling enhances audience connection:** Specific, personal stories resonate widely with audiences.
  • Why clear business strategies underpin effective design:** A strong understanding of business is critical for driving successful UX and content strategies.


  • "I think the criteria on which we judge a family is no longer, 'mother, father, two kids in one home'. We're hopefully starting to look at more meaningful criteria for a healthy family."
  • "We were the first generation to really get into that chosen found family thing. And that becomes a criterion for how we want our families to be."
  • "Specificity not only matters but is beneficial. You're actually more likely to succeed in that product way of people liking it, enjoying it, whatever."
  • "The best bet is still on the specific, whether you're paying ten bucks for it or a hundred million dollars for it."
  • "When money gets involved, how much does it start to shift more towards being a product and needing to answer these denominators?"
Direct download: David_Final.mp3
Category:general -- posted at: 6:55am EDT

Episode Summary:

Adam Roberts, also known as The Amateur Gourmet, shares his remarkable journey from an unfulfilled law student to a celebrated food blogger, TV writer, and now a novelist. His blog, which began as an escape from law school, quickly gained popularity due to Adam’s creative approach, including writing songs about food and hosting quirky contests. This unique content set his blog apart and opened doors to various opportunities, such as writing cookbooks and TV scripts. Despite exploring different ventures, Adam’s passion for food and storytelling remained constant, ultimately driving him back to blogging with renewed enthusiasm. 

In this episode, we enjoyed Hendricks and tonics while diving into Adam's career transitions and the evolution of his blog. Key moments include how writing songs about food helped set his blog apart, when his creative endeavors led to TV writing opportunities, and how he maintained his passion for food through it all. Adam’s story is a testament to following one's passion and staying resilient in the face of change.

Key Takeaways:

  • How writing songs about food helped set his blog apart from others.
  • When his creative endeavors led to TV writing opportunities.
  • How he maintained his passion for food through various career changes.
  • How embracing his unique voice and creativity drove his success.


  • “I started a food blog as a way to document my culinary failures and successes, and it ended up opening so many doors for me.”
  • “Writing songs about food and creating quirky content made my blog stand out in the crowded food blogging space.”
  • “Moving to LA and getting into TV writing was an unexpected turn, but it taught me so much about storytelling.”
  • “Coming back to blogging felt like returning to my roots, and it reminded me of why I started this journey in the first place.”
Direct download: Adam_Roberts_FINAL.mp3
Category:general -- posted at: 12:13am EDT

Jimmy Tingle, legendary comedian known for his sharp political humor and reflective one-man shows, takes us through his comedic journey from the vibrant 80s Boston comedy scene to his current autobiographical performances. He shares insights on the evolution of political comedy, how Martin Luther King Jr.'s writings influenced his perspective, and the impact of sobriety on his life and career. Jimmy also delves into the challenges of running for political office and the importance of authenticity in his work. Join us for an insightful and humorous look into the life of a comedian who has continually evolved and inspired through his unique blend of humor and reflection.

Key Insights

  • Political comedy has evolved from simpler times to today's complex and darker issues.
  • Martin Luther King Jr.'s writings profoundly influenced Jimmy's thinking and humor.
  • Transitioning to autobiographical shows allowed Jimmy to engage audiences on a deeper level.
  • Running for political office provided Jimmy with a deep respect for the rigors of political life.Sobriety has significantly shaped Jimmy's career and personal outlook. 


  • "The issues that we talk about today are so much more complex and so much darker. The intensity of the media and the availability of information was nowhere near what it is now."
  • "Listening to his tapes, he was doing a much bigger thing, obviously. He was talking about world events, but he was also using the power of religion and the relationship with a god."
  • "The reason I wanted to do an autobiographical show is it's the only thing I'm kind of sure of. It was easier to just process it, you know?"
  • "Running for elected office is hard. How many moving parts, and how much, how many people you need to answer to, and how responsible you have to be."
  • "When I quit drinking in the 80s, that was a big spiritual influence. Asking God to help me quit drinking was like something that I was doing on a daily basis."
Direct download: Jimmy_Tingle_FINAL.mp3
Category:general -- posted at: 8:33pm EDT

Episode Summary

In this episode, Meghan O’Keefe discusses her journey from aspiring comedian to becoming a prominent figure in digital media at The New York Post's Over Hendrick's and Tonics, Meghan reflects on her early days in the comedy scene in New York, her transition into entertainment journalism, and her current role where she influences how streaming content is perceived and reviewed. The episode delves into the nuances of media and comedy, exploring how Meghan's personal experiences shaped her career path. She candidly discusses the challenges of finding her voice in a male-dominated industry and how her shift from comedy to journalism led to a more fulfilling career. This conversation not only highlights her professional evolution but also touches on broader themes of media influence, personal growth, and the unpredictable yet rewarding nature of creative careers.


  • "I was really depressed and then when I finally started to get stuff together, I went back into comedy a bit. I started getting more confident in Boston. It’s kind of making me want to die. And not only that, but I’m seeing friends get big breaks and they don’t seem happier."
  • "I always loved writing of any kind. And this, I was just really struggling and as I was starting to get like, you know, when Mark was coming to me with the cider at the same time, someone else was trying to get me for their site. And I started to realize, Hey, this entertainment journalism thing I like, and I'm good at it and doors are opening."
  • "The advice I try to give to like, the interns we talk to at Decider is like, you’re so young and your life ahead of you and if anything I’ve learned from my meandering path is that you should be open for the idea that your dream could change."

Key Takeaways:

  • The importance of being adaptable in one’s career, highlighting how shifts in interest and industry can lead to more fulfilling opportunities.
  • The emotional and professional resilience required to navigate the volatile nature of creative industries, particularly in shifting from comedy to journalism.
  • The personal growth that comes from self-reflection and openness to change, which can lead to discovering one’s true passion and niche within a broad industry.
Direct download: MegOk.mp3
Category:general -- posted at: 9:06am EDT

In this lively episode, Tyler Balliet shares insights from his extensive experience in the wine industry, highlighting his unconventional approach to wine education and his journey as an entrepreneur. He describes his latest venture, a comprehensive wine guide titled "Rebel School of Wine," which aims to demystify the wine experience. Tyler emphasizes the importance of providing context rather than jargon, making wine more accessible and enjoyable. His narrative is filled with anecdotes about his friend Joel's innovative winery in Sonoma, the influence of celebrities like Eric Wareheim on wine marketing, and the evolution of wine distribution and consumption.

Throughout the conversation, Tyler reflects on the evolution of the wine industry, contrasting traditional and modern approaches to wine marketing and education. He critiques the standard wine descriptions that dominate the industry, advocating for a more relatable and engaging method that focuses on storytelling and the historical and cultural context of wine. This approach is evident in his book, where he includes 450 illustrations to visually capture the essence of wine regions and types.

Tyler also discusses the challenges and triumphs of his entrepreneurial endeavors, particularly with his event series, Wine Riot, and his transition into publishing with "Rebel School of Wine." He shares personal stories of starting out in the wine industry, the trials of adapting to digital marketing, and his philosophy on making wine education fun and accessible. His candid reflections reveal a deep passion for wine and a dedication to innovating how it's shared with the world.

Key takeaways:

  • Context is more important than jargon in wine education.
  • Personal stories and relationships shape one's approach to wine.
  • Innovation and adaptability are key in the evolving wine industry.

1. "Instead of like, every other wine book is like, Mmm, the strawberries and the boysenberries. And for me, like, what things smell like or taste like... the flavors and aromas is like the least interesting part."
2. "I think we're talking about wine all wrong. I don't think consumers need to actually learn anything to enjoy it."
3. "Understanding wine really kind of like makes the experience better... if you can drink something that you feel confident about. From a science perspective, actually, it makes it taste better."

Direct download: Tyler_Balliet_FINAL.mp3
Category:general -- posted at: 9:54pm EDT

In this compelling episode of "Story in a Bottle," host Dan Maccarone welcomes Susan Rinkunas, a seasoned journalist with deep expertise in women's health and reproductive rights, for a thoughtful discussion over Michter's Old Fashioneds. Susan recounts her professional journey through the ever-evolving media landscape, from her early days at Runner's World to her significant work at Jezebel and Vice Media, where she tackled complex topics such as reproductive rights and health policy. She shares personal anecdotes about the instability and challenges of freelance journalism, especially during pivotal moments like the death of Ruth Bader Ginsburg and subsequent shifts in abortion legislation.

The conversation takes a deeper dive into the intricacies of media operations and editorial decisions that impact content quality and journalistic freedom. Susan discusses her transitions between major media outlets, shedding light on the effects of corporate ownership and private equity on editorial content and the overall health of media organizations. Her stories highlight the tension between financial objectives and the journalistic mission to report truthfully and ethically.

Susan and Dan discuss the future of journalism, touching on the growing prevalence of digital platforms and the challenges they present, such as the impact of paywalls, the ethical concerns around AI-generated content, and strategies for sustaining quality journalism in a changing economic landscape. This rich dialogue not only offers insights into Susan’s career but also explores broader questions about the direction of media and journalism.

Key Takeaways:

  • Judicial changes dramatically affect reproductive rights reporting.
  • Editorial independence is challenged by corporate media ownership.
  • Freelancing offers flexibility but comes with financial and professional uncertainty.
  • The future of journalism hinges on balancing integrity with innovative monetization.
Direct download: Susan_Rinkunas_FINAL.mp3
Category:general -- posted at: 9:51am EDT

About the Guest(s):

Jessica Coen is an accomplished media executive with extensive experience in the digital journalism landscape. Growing up in a media-heavy household, Coen's passion for journalism was sparked at a young age, leading her to ultimately pursue a career in the field. She has held various editorial positions, including her early role as editor of Gawker and later endeavours at Vanity Fair and New York Magazine. Coen is known for her innovative approach to journalism, especially her successful pursuit of video storytelling to engage audiences. In her current role, she's focusing on reaching younger demographics through political news video content at the Recount.

Episode Summary:

In this episode of Story in a Bottle, host Dan Maccarone delves deep into the world of journalism with media expert Jessica Coen. The conversation unfolds over a Hendrix gin and tonic, discussing Coen's journey from her Detroit roots to the forefront of digital news.

Jessica shares her early encounters with journalism, transitioning from a die-hard reader to an influential media personality. She reflects on her decision to forgo journalism school for real-world experience at Gawker, establishing a candid voice that resonated with a large audience. Her career is a testament to navigating the ebbs and flows of tech, media, and entertainment, especially as she spearheaded the launch of Jezebel and influenced the growth of Mashable.

Key points in the discussion include the evolution of news consumption, the impact of social media on public engagement, and the role of video in reaching younger demographics. Coen emphasizes the importance of relatable content and the necessity of adapting to the viewer's needs in a rapidly changing media environment.

Notable Quotes:

  • "If you're passionate about getting information to audiences, you should be on video."
  • "It's about the actual issue at hand, whether it's funding for Ukraine or woman's reproductive rights or censorship in schools."
  • "Journalism has to kind of follow the lessons of the creator economy."
  • "What does this election really mean? Like, let's really talk about what these platforms are."
  • "The quickest way you fall off your high horse is when you have to do the layoffs."


Tune into the full episode to hear Jessica Coen's inspiring story and gain deeper insights into the evolving landscape of journalism. Stay engaged with compelling discussions on Story and a Bottle for more perspectives from leading voices in tech, media, and entertainment.

Direct download: Jessica_Coen_FINAL.mp3
Category:general -- posted at: 9:05pm EDT

Mike Wystrach is a seasoned entrepreneur with a diverse background in the food and tech industries. Growing up in southern Arizona on a ranch with family ventures ranging from the restaurant business to veterinary care, Mike has a wealth of experience in managing and growing businesses. As a founder of Freshly, a food delivery company, Mike led the venture to great success, exiting to Nestlé after experiencing rapid growth and scale. With a passion for innovative solutions, he's now taking on the veterinary care sector with Petfolk, aiming to revolutionize the industry through technology and customer-centric care.

Episode Summary:

In this captivating episode of Story in a Bottle, host Dan Maccarone sits down with Mike Wystrach over a pint of Guinness to discuss the trials and triumphs of entrepreneurship. Mike opens up about his journey from a family-run restaurant to founding Freshly and his current venture, Petfolk. This conversation reveals the raw and real path to success that is often peppered with uncertainties and challenges, contrasting the typical narrative of overnight achievements.

Mike shares key insights into how solving personal problems led to the creation of businesses that resonated with consumers. From starting Freshly in the midst of economic turmoil with just $15 in his bank account, to the eventual sale of the business to Nestlé, Mike's story is one of determination, adaptability, and relentless pursuit of visions that others may not immediately see.

Key Takeaways:

  • Embrace the journey of entrepreneurship, including the inevitable obstacles and learning experiences, as they ultimately shape the success of a business.

  • Solving one's own problems can lead to innovative business ideas that resonate with a broader audience.

  • Operating a business requires a balance between being unrelentingly committed to the vision and being flexible enough to adapt based on data and experiences.

  • Achieving financial success in a venture is rewarding but is often less satisfying than the day-to-day challenges and growth experienced during the journey.

  • Strong leadership involves recruiting capable individuals who can execute the vision and contribute to the company's growth effectively.

Notable Quotes:

  • "One of the keys to my success has always been kind of scratching my own itch." - Mike Wystrach

  • "I always have fun on things that I think why does this not exist? Like, why does this not exist? And those are always the funnest things for me to create and build and do." - Mike Wystrach

  • "I wasn't the expert on things. I'm a quick learner... generally can learn complex things fairly quickly. But I'm nowhere near a vet." - Mike Wystrach discussing the start of Petfolk

  • "We're like the hair club for men commercial where the guy says, I'm not only the president I'm the first customer... I generally look at myself as the CEO, the first customer." - Mike Wystrach

  • "Nothing works that fast... I woke up the next day, you have those orders. Then you're like, I'm going to start. You found a co-founder immediately?" - Dan Maccarone


During the conversation, no specific external resources or social media handles were explicitly mentioned to be included here.

Tune in to the full episode for a deep dive into Mike Wystrach's entrepreneurial mindset and the strategic decisions

Direct download: Mike_Wystrach.mp3
Category:general -- posted at: 7:29am EDT

Grab a drink and join the laughter as Roy Wood Jr. shares his remarkable evolution from a journalism student to a comedy connoisseur. Our guest doesn't hold back, offering an insider's look at The Daily Show's dynamic post-Trevor Noah, and giving us the lowdown on his decision to branch out creatively. You'll be in stitches as Roy divulges the trials and tribulations of merging comedy with sports commentary at ESPN, and you might just find yourself nodding in agreement with his candid reflections on the necessity of staying true to one's voice while serving up satire that cuts to the core of social issues.

Roy's journey is more than just punchlines; it's a masterclass in personal growth and comedic finesse. He traces his roots from Birmingham's comedy clubs to the glittering lights of LA and New York, spilling the beans on how the cities' comedy communities differ in their camaraderie and competition. Roy doesn’t shy away from the gritty details, highlighting the peaks and pitfalls of navigating the stand-up scene, comedy competitions, and the elusive dream of sitcom stardom. His anecdotes are not only a testament to his resilience but also a treasure trove of insights for anyone looking to crack the code of the comedy business.

Ever wondered how to tread the tightrope of humor in sports and politics without falling off? Roy's got you covered. He uncovers the delicate art of delivering jokes that resonate with fans and foes alike, and the unique challenges that come with each territory. From athletes' sensitive egos to the battlefield of political satire, Roy examines how to craft comedy that's both intelligent and impactful. So pull up a chair, because this episode isn't just entertaining—it's an enlightening glimpse into the mind of a comic genius who masterfully balances the weight of words with the levity of laughter.


- Roy Wood Jr. switched from journalism to comedy, inspired by figures like Stuart Scott and Jenny Moose. His work at ESPN and on The Daily Show combines journalism, comedy, and sports.

- His parents influenced his comedy and public discourse, teaching him to blend humor with impactful points. His father's focus on civil rights and his mother's encouragement to speak out were key influences.

- Wood Jr. explored the comedy scenes in New York and Los Angeles, noting their differences. Competing in shows like Showtime at the Apollo and Last Comic Standing significantly boosted his career.

- He transitioned from stand-up to TV acting and writing, gaining insights from his role in "Sullivan & Son" and selling sitcom scripts. He highlighted the differences between TV and movie narratives.

- Wood Jr. tackled comedy in sports and politics, stressing intelligent humor that promotes critical thinking. He shared insights from The Daily Show, focusing on the balance between humor and respect for serious issues.

Direct download: Roy_Wood_Jr._FINAL.mp3
Category:general -- posted at: 10:41pm EDT

About the Guest(s):

Sang Yoon is a renowned chef and restaurateur known for achieving the venerable status of a celebrity chef. With an impressive career trajectory in the restaurant industry, Sang has worked under culinary legends such as Alain Ducasse and Wolfgang Puck. He gained widespread acclaim for creating what has been called the country's best burger and participated in the culinary competition of "Top Chef Masters." Currently, Sang Yoon is eagerly anticipating the opening of his new establishment, the Helms Bakery, a project close to a decade in making.

Episode Summary:

In this episode of Story and a Bottle, host Dan Maccarone uncovers the journey of chef Sang Yoon, whose reputation in the culinary world is marked by both his exceptional skill and tenacity. Despite his accomplishments, Sang approaches his latest venture, the Helms Bakery, with a mix of excitement and nervous anticipation. This conversation delves into the multifaceted aspects of running a successful dining establishment while balancing personal growth and creativity.

Chef Sang Yoon reminisces about his start in the culinary world, including his formative years in France and his experiences working in high-pressure environments. He discusses his transition from fine dining to the gastropub scene with Father's Office, a move that redefined casual dining in Los Angeles. The narrative also touches on his stint on "Top Chef Masters," revealing the unexpected challenges and adrenaline-fueled moments on the show.

  • Sang Yoon reflects on the rigorous training and discipline that shaped his culinary philosophy.

  • The opening of Helms Bakery presents an opportunity for Sang to explore new culinary territories, including breakfast and pastry.

  • Yoon shares insights into the unpredictable nature of the restaurant business, shaped by external forces such as natural disasters.

  • His foray into "Top Chef Masters" pushes him out of his comfort zone, highlighting the difference between being a chef and a competitive cook.

Key Takeaways:

  • Sang Yoon attributes his culinary success to the disciplined and exacting standards instilled in him during his time in France.

  • Challenges in the restaurant industry are manifold, with external factors like natural disasters playing a significant role in a business's survival.

  • Transitioning from a high-end dining experience to a more casual setting can be an effective way to reach a broader audience and redefine dining culture.

  • Participating in cooking competitions like "Top Chef Masters" requires chefs to adapt and think on their feet, pushing them beyond their traditional roles.

  • Yoon emphasizes the importance of leaving a positive impact on any establishment he's a part of, whether it's enhancing its reputation or contributing to the community.

Notable Quotes:

  • "I think I'm in the business of expression, using food as a medium to express myself."

  • "There's quite a bit of history, and I'm excited to bring back a piece of history."

  • "I've never actually served a single breakfast. So this is my first."

  • "You go into this business and industry knowing you can't please everyone."

  • "You know you've had people yell at you...what's gonna happen, it's like, okay."


  • Follow Sang Yoon on his gastronomic journey and catch up on his culinary insights and upcoming ventures through potential platforms such as the Father's Office website or his social media profiles (not directly mentioned in the transcript).

Tune in to the full episode to immerse yourself in Sang Yoon's compelling narrative and stay connected for more episodes that unveil the personal stories of living legends in tech, media, and entertainment through Story and a Bottle.

Direct download: Sang_Yoon_FINAL.mp3
Category:general -- posted at: 5:59pm EDT

About the Guest(s):

Lauren Tousignant is a seasoned journalist with a robust background in both digital and print media. Her career trajectory took her through various media landscapes, from her early aspirations of writing for a fashion magazine to tackling major societal issues. Notably, she served as the editor of Jezebel, a publication focused on female-oriented content with an unapologetic and candid approach. During her tenure, Lauren guided the publication through significant challenges, including a shutdown and subsequent resurrection. Her work is characterized by a fearless willingness to tackle controversial topics and a deep commitment to shedding light on underreported issues.

Episode Summary:

In this revealing episode of Story and a Bottle, host Dan Maccarone sits down with Lauren Tousignant, the tenacious editor of Jezebel, to unpack her fascinating journey through the ever-tumultuous media industry. While sipping on Aperol Spritzes, they delve into the controversial shutdown of Jezebel and the rollercoaster ride leading to its revival under Paste magazine.

From the onset, Lauren's storytelling illuminates the inside workings of a media company on the brink. Her recount of the days at Jezebel, the challenges of aligning journalistic integrity with profitability, and the painful yet transformative experience of the publication crumbling and rising anew, capture a microcosm of today's digital media landscape. The conversation is enriched with Lauren's personal anecdotes, reflecting on early career aspirations, navigating the industry's highs and lows, and cementing her martini order as a rite of adulthood.

  • The episode is a commemoration of journalistic resilience and the relentless pursuit of a publication's soul even as it faces existential threats. Lauren articulately discusses how, amid these tribulations, Jezebel's voice became more crucial than ever, especially as political landscapes shifted.
  • The dialogue transitions into an explorative discourse on the roles of journalism and objectivity. It is a timely reminder of the importance of storytelling that doesn't shy away from taking a stance – a theme symbolized by Lauren's professional evolution and belief system.
  • As evidenced by Lauren's poignant reflections and Dan's engaging narrative style, this episode is a testament to the vitality and indispensability of voices like Jezebel in an era where media narratives shape public consciousness and societal action.

Key Takeaways:

  • Lauren's experience at Jezebel showcases the fragility and resilience of digital media publications.
  • The conversation highlights the importance of aligning a publication's values with its content, especially on contentious issues.
  • There is an exploration of the delicate balance between journalism as a practice of objectivity and advocacy.
  • The episode underscores the significance of Jezebel's unique editorial voice in the broader media sphere.
  • Lauren's career pathway mirrors the evolving demands and challenges faced by today's journalists.

Notable Quotes:

  • "I was a little disruptive, but I was a great writer."
  • "I do not think anyone writing in college should publish anything on the Internet."
  • "I don't think there needs to be objectivity with those things (abortion and reproductive rights)."
  • "It does feel weird because I kind of was like, this was not. I don't know, I just was. It was, yeah, it was a very bizarre feeling."
  • "We cannot have the Comstock act. Just…That's the first thing I was like, we need to write about the Comstock act every single day."


We encourage our audience to listen to the full episode for an authentic and informative conversation that provides insights into the world of journalistic integrity and media challenges. Stay tuned for more enlightening content from Story and a Bottle.

Direct download: Lauren_Tousignant_FINAL.mp3
Category:general -- posted at: 7:19am EDT

About the Guest(s):

Nolan Bushnell is a pioneering figure in the technology and gaming industry, with a career marked by innovation and entrepreneurship. As the founder of Atari and the creator of Pong, Bushnell revolutionized arcade and video games in the 1970s. His entrepreneurial spirit manifested early, as he sold strawberries and created a "shocker" toy during his childhood. Bushnell has not stopped innovating, with his career spanning the creation of Chuck E. Cheese's, involvement in various tech start-ups, and now, shifting his focus to the intersection of education and gaming through his latest venture, Exodexa.

Episode Summary:

In this insightful episode of Story in a Bottle, host Dan Maccarone interviews Nolan Bushnell, known for his groundbreaking work with Atari and Chuck E. Cheese. In an intimate conversation over glasses of Chardonnay, Nolan retraces his journey from his earliest entrepreneurial ventures to the world of amusement parks and gaming, shedding light on how these experiences have influenced his current endeavors. The episode delves into Nolan's philosophy on innovation, education, and fatherhood.

Nolan Bushnell reflects on how selling strawberries as a kid kickstarted his entrepreneurial mindset, leading to a lifetime of creativity and business acumen. This episode also explores Bushnell's transition from Atari to Chuck E. Cheese and his perspective on educating through games. Through engaging storytelling, Nolan shares his vision for reshaping education via gamification, emphasizing the impact of immersive learning experiences through platforms like VR.

Key Takeaways:

  • Nolan Bushnell's entrepreneurial journey began at age eight, highlighting the importance of early business experiences in shaping one's approach to innovation.
  • The creation of Atari and Pong was as much about technological advancement as it was about understanding market needs and consumer behavior.
  • Bushnell emphasizes the concept of 'flow' in education, advocating for gamified learning as a means to significantly enhance engagement and retention.
  • The significance of life skills in education is underscored, with the need for real-world knowledge like financial literacy and legal know-how being just as critical as STEM subjects.
  • Nolan proposes an educational supercharger concept, blending physical locations with gamified software to create a new paradigm for learning.

Notable Quotes:

  • "Selling strawberries as a kid taught me that as an entrepreneur, you can make more money than selling your time." - Nolan Bushnell
  • "Life isn't unconditional. So the father's job is to provide conditional help kids transition from childhood to adulthood because the world doesn't care about you in general." - Nolan Bushnell
  • "There's a theory that kids who grow up in fatherless homes may have a harder time transitioning to adulthood because they don't learn that there are consequences in life." - Nolan Bushnell
  • "I've described my life as a series of happy accidents... from selling strawberries to playing with ham radios." - Nolan Bushnell
  • "Engagement is when you have a problem that is right-sized, not too hard, not too easy, just right. That's when you enter the state of flow." - Nolan Bushnell


  • Nolan Bushnell's book, "Shaping the Future of Education," briefly discussed in the episode.
  • Official websites and social media handles of Nolan Bushnell and his projects, were not clearly specified in the transcript.

Tune into the full episode to witness the wisdom Nolan Bushnell imparts through the lens of gaming history and innovative thought. Stay connected for more intriguing conversations that delve deep into the stories behind prominent figures in tech, media, and entertainment.

Direct download: Nolan_Bushnell_FINAL.mp3
Category:general -- posted at: 10:00am EDT

About the Guest(s):

Alexa von Tobel is a highly-driven founder and financial expert best known for her pioneering work in the financial technology sector. She’s the founder and former CEO of Learnvest, a personal finance company that was acquired by Northwestern Mutual. Alexa’s relentless pursuit to make financial understanding accessible has led her to author several books, including “Financially Fearless” and a kid’s book, “Rebel Girls: Money Matters.” Her latest endeavor, Inspired Capital, finds her on the venture capital scene, investing in other innovative founders with big ideas.

Episode Summary:

In this insightful episode of Story in a Bottle, host Dan Maccarone engages with Alexa von Tobel over several glasses of Chardonnay. Alexa dives into her journey from art-fencing entrepreneur as a child to revolutionizing personal finance with Learnvest. The conversation provides a raw look at the trials and tribulations of standing up a disruptive fintech startup and the road leading to its eventual acquisition.

Alexa also discusses the inception of her venture fund, Inspired Capital, which focuses on early-stage, generalist investments. From discussing the success and mindset required to back transformative ventures to understanding the intricates of raising a venture fund, the episode is a treasure trove of experiences. With marriage-like mergers and the significance of education in finance, Alexa outlines a life dedicated to impact.

Key Takeaways:

          Alexa’s entrepreneurial spirit was ignited early in her childhood, culminating in the creation of Learnvest and its mission to democratize financial planning.

          Even after a successful exit, Alexa’s passion for building has led her to venture capital with Inspired Capital — seeking to empower the next generation of entrepreneurs.

          Her decision to write a children’s book on financial literacy underlines her lifelong commitment to educating people on managing their finances.

          The episode touches upon the evolution of Learnvest from a content site centered on women and finance to a comprehensive financial planning platform.

Notable Quotes:

          “Learnvest, I really love investing my core. I am somebody who is really thoughtful about how do we make great financial decisions.”

          “I think social media is the one that’s, like, a third rail for us. And so there’s this great professor at NYU, Jonathan Hate, who’s talking all about the impacts, like, the data-driven impacts.”

          “It’s New York City. And so I love to think, know, New York City is an underdog. We’re in so many ways a capital of the.”

          “I became a certified financial planner. I was like, if I’m going to do this, I got to do it right.”


          Alexa von Tobel’s book: “Financially Fearless”

          Her book focussed on tech and finance: “Financially Forward”

          Kid’s book on financial literacy: “Rebel Girls: Money Matters”

Tune in to the full episode to hear the complete narrative of Alexa von Tobel’s entrepreneurial journey and her insightful views on investing and finance. Be sure to catch more episodes from Story in a Bottle for compelling conversations with leading voices in tech, media, and entertainment.

Direct download: Alexa_von_Tobel_Final.mp3
Category:general -- posted at: 11:42am EDT

About the Guest(s):

Eric Friedman is a seasoned professional with deep roots in the New York startup scene. His illustrious career includes significant Union Square Ventures, Foursquare, and Expa Labs roles. At Union Square Ventures, Friedman was at the forefront of identifying and investing in high-potential startups, such as Foursquare, where he was one of the earliest employees and contributed to its growth in multiple capacities. As the head of Expa Labs, he leveraged his vast experience to propel one of the most successful accelerators in New York City. His entrepreneurial spirit eventually led him to found Go Fractional, a platform designed to foster a community for fractional executives to find work and share collective wisdom.

Episode Summary:

In this Story in a Bottle episode, host Dan Maccarone delves into the expansive New York tech ecosystem with guest Eric Friedman, whose journey weaves through some of the city’s most influential startup ventures. Friedman shares his unique experiences from Union Square Ventures to his pivotal role at Foursquare and his leadership at Expa Labs.

The conversation highlights Friedman’s latest venture, Go Fractional, which aims to revolutionize the concept of executive employment by harnessing the untapped potential of elite, high-caliber talent seeking fractional work. As Friedman unravels the rationale behind fractional work, the dialogue shifts to the multifaceted challenges and revelations accompanying finding and trusting this specialized group of executives. Listeners are treated to a deep dive into the intricate world of startups and venture capital through the lens of a seasoned insider.

Notable Quotes:

  • “It is much easier to embrace behavior than create behavior.” - Eric Friedman
  • “If everyone would just do this, it’s going to work. And I’m like, great. How do you get the first person to do that?” - Eric Friedman
  • “You could do it in three weeks versus three months.” - Eric Friedman
  • “The goal of hiring someone is to hire someone smarter than you.” - Eric Friedman
  • “I feel like you should be a paid spokesperson for gofractional.” - Dan Maccarone


  • Go Fractional Website: Go Fractional (URL not mentioned in the transcript, derived from context)

Join us for the entire episode to explore the transformative ideas and inspiring stories shared by Eric Friedman. Stay tuned for more engaging content from Story in a Bottle, where tech, media, and entertainment leaders open up over their favorite beverages.


Direct download: Eric_Friedman.mp3
Category:general -- posted at: 5:19am EDT

About the Guest(s):

Polly Rodriguez is the co-founder and CEO of Unbound, a groundbreaking sexual wellness company that focuses on the design and manufacturing of vibrators, lubricants, and accessories. An advocate for women’s health and empowerment, Rodriguez’s entry into the sexual wellness industry was fueled by her personal experience of being diagnosed with cancer in college and facing early menopause. Following stints in governmental policy work with Senator Claire McCaskill and consulting at Deloitte, her journey led her to the startup realm with Grouper before spearheading her own venture. Under her direction, Unbound has committed to removing stigma and delivering quality products while championing female sexual health and education.

Episode Summary:

In this engaging episode of Story in a Bottle, host Dan Maccarone sits down with a driving force in the tech, media, and entertainment industry—Polly Rodriguez, the co-founder of Unbound. Over an old fashioned, Polly shares her journey from a cancer diagnosis to the realization of sexual health needs and the inception of her own company. The conversation dives into the nuances of healthcare policy, Polly’s role in shaping a dating startup, and how her experiences led her to focus on transforming the sex toy industry.

Polly discusses the challenges and triumphs of leading a sexual wellness company. She brings to light the stark disparities between the offerings of the sex toy industry and the actual needs of women. The episode not only explores Polly’s professional endeavors but also brings forth her personal challenges, her battles with cancer, and her introspections into the ever-evolving landscape of sexual identity and health.

Key Takeaways:

•      Polly Rodriguez’s journey from battling cancer at 21 to founding Unbound is a testament to her resilience and commitment to women’s sexual health.

•      Despite the challenges and stigma, Unbound has made significant strides in mainstreaming sexual wellness.

•      The episode highlights the complexity of advertising sexual wellness products and the role technology plays in sexual education.

•      There’s an emphasis on the impact of societal discomfort with sex, sex education, and how businesses navigate these limitations.

•      Polly’s experience with Grouper, her insights into the dating industry’s algorithms, and her passion for customer experience stand out significantly.

Notable Quotes:

•      “Unbound is a sexual wellness company. We design and manufacture over 30 vibrators, lubricants and accessories.” - Polly Rodriguez

•      “It’s been kind of difficult to navigate to figure out that customer is a lot more price sensitive and generally, I think, less brand motivated.” - Polly Rodriguez

•      “Every time I fall in love, anecdotally, it’s like when I’m not really looking for it. I’m really happy as a person, and I think that was our philosophy, and that’s why I loved so much of what Grouper was.” - Polly Rodriguez

•      “less than 2% return rate. And if you’re not happy with your product, if it breaks, if you don’t like it, if anything happens, email us, no questions asked returns, we will refund you your money.” - Polly Rodriguez


Tune in to the full episode for a deeper dive into Polly Rodriguez’s inspiring story. Discover more about how personal challenges can pave the way for innovative solutions in unexpected industries, and don’t miss out on other enlightening content from the series.


Direct download: Polly_Rodriguez.mp3
Category:general -- posted at: 5:41am EDT

In this episode of “Story in a Bottle,” host Dan Maccarone introduces us to the multifaceted life of Mark Wystrach, lead vocalist of the renowned country band Midland. Wystrach delves into his journey from growing up on an Arizona ranch, through his modeling and acting career, to his pivotal role in shaping the success of Midland. Engage in Mark Wystrach’s recollection of the band’s birth, insights into the music industry, and the synergies of Midland’s teamwork that catapulted them to stardom.

Wystrach’s story is an inspiring tale of shifting gears and finding one’s true calling despite the odds. We explore his personal foray into show business, detailing his ventures on screen before embracing his passion for music. His narrative underscores the importance of dedication in honing his craft, whether it’s in front of a camera or a mesmerized crowd at Red Rocks. Throughout, Mark shares the band’s organic chemistry, their creative process, and why every performance is approached as a chance to deliver the best show of their lives.

Key Takeaways:

  • Personal Drive: Mark’s ambition to succeed in the arts and help his family underpinned his leap into acting and later, a full-fledged music career.
  • Creative Journey: Transitioning from an acting career, Mark emphasizes the transformative process of co-founding Midland and their collaborative approach to music.
  • Live Performances: Mark reflects on the electrifying experience of live performances and how they feed off the crowd’s energy to create unforgettable shows.
  • Health and Fitness: As a performer, Mark discusses his commitment to maintaining fitness, flexibility, and mindfulness to tackle the physical demands of touring.
  • Midland’s Essence: Key to Midland’s allure, according to Wystrach, is the trio’s authentic and collective efforts to resonate with fans across a spectrum of life experiences.

Notable Quotes:

  • “I’m always looking at what I put in my body because of my schedule… I’ve got young kids, so I want to be around for a long time, but I also like to have fun.”
  • “It’s a privilege, it’s an honor, and it’s a gift… to create this thing that’s so magical. And there’s nothing like creating live music.”
  • “I do think that you should kind of be nervous. But I also think that we’re so locked in now… it just feels like being part of a squadron.”
  • “If you don’t learn anything, then you’re a fool. And it was all a waste of time. And luckily, I’m probably just half of a fool. And I was smart enough to learn a lot of lessons from that.”
  • “What a job we get to do every day.”


  • Insolito Tequila: Midland’s own tequila brand.

Tune into the full episode to immerse yourself in the remarkable story of Mark Wystrach and discover more about the camaraderie, music, and the ongoing adventure that is Midland. Stay connected for more insightful episodes from “Story in a Bottle.”

Direct download: MY.mp3
Category:general -- posted at: 6:00am EDT

In this episode of "Story in a Bottle," host Dan Maccarone pours over the career journey and personal anecdotes of Carol Ray Hartsell, an influential figure in the comedy and digital media landscape. The introductory conversation sets an intimate tone, reminiscing about the tight-knit New York comedy circuit that shaped her early career. Hartsell shares her experiences moving from Alabama to New York, immersing herself in the city’s vibrant artistic culture, and producing critically acclaimed comedy shows. Hartsell delves into the making of her directorial debut, "Love Reconsidered," the challenges faced during production, and the serendipitous connections that led her to direct the film. The conversation also covers her tenure at "The Late Show with Stephen Colbert" and her role in propelling the digital content of "Full Frontal with Samantha Bee," highlighting the nuanced differences in producing digital content for varied audiences. These insights reveal the dynamic and ever-evolving world of late-night comedy from a creator's perspective. Notable Quotes: "If you're this afraid to do it, just fucking do it." – Hartsell on deciding to direct her first film. "It's like, well, you could. It was actually easy to do at Ucbe’s because they had tech and they did a lot of the work for you." – Hartsell explaining the beginnings of her show "Lasers in the Jungle." "As long as I'm still working and doing this stuff, I don't need the stress of going to a theater that doesn’t want me there." – Hartsell on continuing her writing and producing career. "It felt like a little bit more of a ghost town." – Hartsell on shooting "Love Reconsidered" in the Hamptons during the off-season. "Marriage can fail, love can't." – Hartsell speaking about her and Sean Crespo's screenplay, "Divorce Cruise."
Direct download: Carol_Ray_Hartsell.mp3
Category:general -- posted at: 6:58am EDT

Brian Stelter is a prominent media personality known for his astute analysis and critique of the media industry. He started his journey with the creation of a Goosebumps fan site and then founded a highly impactful blog, TVNewser. His career took a significant turn when he joined CNN and hosted "Reliable Sources," becoming one of the youngest hires at The New York Times. Stelter is also an author, with books such as "Top of the Morning" reflecting deep insights into television and media operations.

Episode Summary:

In this candid conversation on "Story in a Bottle," host Dan Maccarone unearths the intricate tapestry of Brian Stelter's media journey. From humble beginnings to becoming a CNN host and critic of media practices, Stelter's narrative is entwined with the evolving landscape of news media.

Initially, Stelter shares memorable anecdotes from his formative years, including his adventures in early-web fan sites and blogging. This eventually led to his influential role at The New York Times and his deep dive into the competitive world of morning TV shows. The discussion transitions smoothly into the dynamics of modern journalistic standards and the interplay between media and politics against the backdrop of monumental events like the Trump presidency and the rise of Fox News.

The episode culminates with introspective reflections on Stelter's departure from CNN, his ongoing contributions as a media consultant, and his aspirations as a father. Listeners are treated to a profound exploration of the complexities inherent to balancing professional integrity with personal progression.

Key Takeaways:

  • Brian Stelter's early fascination with media led to creating one of the leading Goosebumps fan sites and the TVNewser blog.
  • Stelter emphasizes the intertwined nature of the media and political realms, particularly in the context of the Trump era and its impact on news coverage.
  • His tenure at CNN's "Reliable Sources" and the decision to transition from full-time hosting to consultancy and freelancing provides significant insights into the changing media landscape.
  • Reflecting on being a target of right-wing media, Stelter shares his experiences of dealing with criticism and public attacks.
  • As a father orchestrating a major life transition, Stelter prioritizes family while freelancing allows him to maintain his voice within the industry.

Notable Quotes:

  • "I wanted someone to be doing it... I thought to myself, I should blog this."
  • "That was a very clear dividing line. Yeah, before Trump, we used to tape the show on Fridays..."
  • "Fox News is a political machine. Donald Trump is a creature of the media."
  • "It's like nobody cared, right? And so, yes, a thousand Twitter trolls would reply to him and say, yeah, Stelter sucks. But nobody in the real world, nobody in my real world cared."


  • Brian Stelter's social media profiles (Not explicitly mentioned)
  • New York Times website (Not explicitly mentioned)
  • CNN's "Reliable Sources" archives (Not explicitly mentioned)

Engage deeply with Brian Stelter's revealing narrative of the media landscape by listening to the full episode. Don't miss out on further enlightening content from "Story in a Bottle" - tune in for thought-provoking discussions that shed light on the media's intricacies from those who shape it.

Direct download: BrianFull.mp3
Category:general -- posted at: 9:00pm EDT

About the Guest(s):

Bea "B." Arthur is an innovative entrepreneur with a robust history in the tech and mental health sectors. She's the founder of two mental health startups that strive to make therapy more accessible. Her journey encompasses a variety of roles, including a domestic violence counselor, therapist, and founder. Her experiences extend to the media landscape with features on major platforms discussing failure, entrepreneurship, and mental health advocacy. Additionally, B. Arthur has been recognized by Bumble as one of their 100 most inspirational women.

Episode Summary:

In this captivating episode, host Dan McElroe sits down with B. Arthur, a trailblazer in the tech and mental health industries. Arthur delves into her personal and professional voyage, shedding light on the trials and triumphs along the way. With refreshing candor, Arthur recounts the challenges of starting her mental health-focused companies and how her appearance on Shark Tank played a vital role in her entrepreneurial journey.

Listeners are treated to a raw reflection on the realities of founding startups, with Arthur openly discussing the peaks and valleys that have marked her path to success. She emphasizes the importance of mental wellness, her commitment to democratizing therapy, and the transformative power of meaningful conversations. Insights into the dynamics of therapy, the stigma surrounding mental health, and the future aspects of her endeavors are thoroughly explored.

Key Takeaways:

  • B. Arthur's candid sharing of her struggles and the eventual closing of her first startup provides a real look at the founder's journey.
  • Transitioning from in-person to online therapy, Arthur was a pioneer in introducing therapy through video and later through voice and text.
  • Her experience on Shark Tank significantly impacted her business, establishing a broader audience.
  • Arthur emphasizes the value of therapy and coaching, highlighting her commitment to promoting accessible mental health care.
  • The episode touches on the evolving perception of mental health care and the challenges faced by founders in the tech space.

Notable Quotes:

  • "The right talk at the right time can make all the difference."
  • "Trouble is always temporary."
  • "It was my origin story. So for five years, I did Pretty Padded Room, which became In Your Corner."
  • "It's so good to me as a practitioner in the space, as somebody who has a therapist and a coach and an acupuncturist and two boyfriends, I really want to feel good."


Tune into the full episode to hear B. Arthur's inspiring narrative and gain invaluable insights into the intersection of mental health care and technology. Stay tuned for more engaging discussions and stories in future episodes.

Direct download: Bea_Arthur_Final.mp3
Category:general -- posted at: 9:32am EDT

Dan Maccarone interviews Tristan Snell, discussing his experiences in law, technology and politics. They cover Snell's legal battle with Trump University and his video platform startup. Snell describes how his experiences have influenced his approach to politics and legal battles and highlights his transition from high-stakes legal cases to the fast-paced tech startup environment.

Key Takeaways:
- Tristan Snell played a pivotal role in the investigation and lawsuit against Trump University, leading to significant legal repercussions for the institution.
- His startup, Snakt, aimed to pioneer the social video space and came close to acquisitions by big names like Twitter.
- The COVID-19 pandemic played a critical role in determining the future of Snakt, with funding and operations coming to a standstill.
- Snell has built a substantial following on social media, leveraging his insights into politics and law while ensuring authenticity and resonance with his audience.
- Despite the optics of a traditional legal career, Snell's pursuit of a startup dream illustrates a non-linear path filled with learning, risk-taking, and a balance between professional endeavors and passion projects.

Tristan Snell's Book: "Taking Down Trump"
Tristan's Twitter: @TristanSnell 
Join us for a fascinating deep dive into the mind and stories of Tristan Snell by listening to the full episode. With topics ranging from unparalleled legal battles to the thrills of startup life and a strong political stance, this conversation offers insights and lessons applicable well beyond their fields. Stay tuned for more enriching content in upcoming episodes of "Story in a Bottle."

Timestamp Summary
0:00:00 Introduction to the podcast and guest, Tristan Snell
0:01:58 Inspiration behind writing the book "Taking Down Trump"
0:05:19 Influence of Roy Cohn and his playbook on Trump's tactics
0:08:56 Increasing willingness to go up against Trump and the hope for justice
0:09:48 Experience of writing the book and finding a publishers
0:13:01 Tristan's approach to writing his book
0:14:00 Tristan's family background and moving around
0:15:34 Influence of growing up near Washington D.C.
0:17:14 Tristan's various nerd interests
0:17:55 Running for student council positions
0:19:26 Attending Princeton University
0:21:28 Considering law school
0:22:11 Motivations for going to law school
0:22:06 Interning at the White House and working on a campaign
0:25:39 Veep comes closer to reality in depicting the White House
0:29:10 Importance of understanding public perception and avoiding the echo chamber
0:30:46 Lessons learned from the corporate law experience
0:33:46 Tristan Snell reflects on his experience at the New York AG's office and the importance of perfectionism in law.
0:35:09 Discussion on the ongoing cases against Trump and the potential outcomes.
0:37:19 Anticipation of upcoming developments in the New York fraud case and the second E. Jean Carroll trial.
0:38:38 Analysis of the immunity issue and potential arguments in the DC case.
0:39:32 Introduction to Tristan Snell's role as an assistant AG in the New York AG's office.
0:40:15 Initial thoughts on the Trump case and the perception of Trump as a con artist.
0:41:46 Tristan Snell's realization of the extent of the harm caused by Trump's actions in the Trump University case.
0:43:11 Discussion on the emotional impact of hearing the victims' stories and the financial losses they suffered.
0:43:53 Introduction to the topic of the Trump mentorship program
0:45:58 Timeline of the investigation and lawsuit
0:46:40 Decision to leave law work and join a startup
0:47:53 Snacked's goal to be a social video platform
0:49:20 Highlights of Snacked's success and achievements
0:50:39 Memorable moments of user engagement on the platform
0:51:50 Product collaboration with YouTube star Philip DeFranco
0:52:21 Challenges of working together in a startup partnership
0:53:24 Struggles and fears as a startup CEO
0:54:16 Joining the startup full-time with limited funding
0:54:59 Challenges of starting a new social platform
0:55:37 Twitter's potential acquisition of the company
0:57:13 Difficulties and worst parts of the startup journey
0:57:33 The decision to start a side legal practice
0:59:29 The benefits of having a side hustle
1:00:47 Transitioning from snack to starting a legal practice
1:01:50 The impact of Covid on snack's closure
1:06:48 Learning from content creators and implementing strategies for success
1:07:21 Viners used to pull down posts that didn't meet their metrics within minutes.
1:07:49 Social media allows for more flexibility and amendability compared to legal filings.
1:08:03 Authenticity is important on social media.
1:09:19 Tristan Snell doesn't get nervous about posting opinionated content.
1:09:33 Comments provide real-time feedback, but Snell avoids reading them.

Direct download: TSaudioFinal.mp3
Category:general -- posted at: 6:00am EDT

When Amanda Goetz left her corporate gig to sculpt her own path through the entrepreneurial wilderness, she didn't just trade a desk for a dream; she crafted a multifaceted empire, painting a life that harmonizes ambition with the purest forms of self-expression. Her story isn't just a blueprint for building a personal brand that resonates across social media platforms; it's a testament to the sheer willpower of a woman determined to shape her life on her own terms, with a sprinkle of marketing magic. Drawing the curtain back, Amanda shares her journey, from the pivotal moments that prompted her shift from Ernst & Young to the founding of her wellness gummy company, and the intimate details of navigating personal milestones alongside her career.

With Amanda's narrative as our guide, we knit together the vibrant threads of creating multiple revenue streams, each tailored to distinct audience personas. Her strategic approach to audience ownership, from a captivating membership community to a sponsored newsletter, reveals the careful choreography behind each source of income. As we unravel the significance of legacy and the lasting impression of public work on her children, Amanda's reflections add a profound depth to the conversation on entrepreneurship. Her story is interwoven with insights on personal growth through transitions, be it a divorce or a leap into a new job, and the importance of community in both life and business.

Peering into the future, Amanda does not shy away from the raw, unfiltered aspects of her entrepreneurial experience. She embodies the "build in public" philosophy, pulling back the curtain on the wins and the stumbles alike, fostering a community rallying behind authenticity. The episode wraps with a heartening nod to the power of fractional expertise, the art of knowing when to step in and when to step out, and the ripple effects of transparency in nurturing a supportive network. Listeners are invited to reflect on their own narratives, as each story—yours included—is a brushstroke in the broader canvas of our collective journey.


(00:03) Amanda Goetz Journey as a Creator
(08:15) Multiple Revenue Streams and Social Media
(18:26) Growing Up, School, and Career Paths
(31:44) Start a Company, Transition to New Job
(35:41) Founder's Breakfast and Changing Tech Scene
(41:38) Creating a Wellness Gummy Company
(53:13) Navigating Challenges and Growth in Entrepreneurship
(01:05:15) Transparency and Expertise in Startup Growth
(01:11:22) Expressing Gratitude and Acknowledgment for Appearance

Direct download: Amanda_Goetz.mp3
Category:general -- posted at: 6:30am EDT